Marketing Coordinator (Schools and Colleges Liaison

Grade: 5

Responsible to:
Senior Marketing Officer (UK Recruitment)
Overall Purpose To support the delivery of the University's UK Student Recruitment Strategy, supporting the achievement of targeted recruitment numbers of undergraduate students to University of Northampton from the UK, promoting the University of Northampton as the destination of choice for undergraduate students.

• To assist in the delivery, coordination and evaluation of University events, both internal and external, including but not limited to recruitment events, exhibitions, conferences and various other events.
• Provide coordination for external school events with the University of Northampton and deliver a professional and consistent high quality approach, including where relevant direct liaison with, and support for, the most senior University staff and the provision of a brief for each event.
• Provide a similar professional and high quality approach including advice to other University events, for example those organised by faculties and departments.
• To help coordinate on-site requirements for on campus events and for any visiting students, in particular selection days, open days, offer holder events or taster sessions.
• To respond to all enquiries, correspondence, bookings and logistics related to events.
• To coordinate logistical arrangements for external visits, including where appropriate transport.
• A number of events are held in the evening and the post holder will be expected to oversee a number of these events in person. Participation in all Open Days and Applicant Visit days, which are predominantly held at weekends, are key aspects of the post.,
• The post holder will be expected to undertake other responsibilities and tasks as reasonably requested by the Director of Marketing & Student Recruitment, Head of Student Recruitment and Marketing and Assistant Directors of Marketing.
• The post holder will be responsible and accountable for ensuring all employment legislative requirements are adhered to including equality and diversity and health and safety issues.
• The job description may be altered at any time in the future in line with the level of the post to meet changing institutional requirements, but only in full consultation with the post holder.
• Degree (or equivalent) in business / marketing / event Application 1 management / customer service and / or relevant Essential Interview demonstrable work experience 2 CIM/CAM modules/qualifications Desirable Application Skills, Knowledge and Experience 3 Ability to coordinate the development, promotion and delivery Essential Application of high-profile events with multiple stakeholders Interview 4 Track record developing effective working relationships with a Essential Application range of external and internal audiences Interview Excellent written and verbal communication skills - with ability Application 5 to respond promptly telephone and email enquiries Essential Interview Presentation 6 Excellent customer service skills gained via events experience Essential Application and/or employment Interview Ability to work independently and use discretion to identify and Application 7 resolve first line problems or difficulties, recognising when to Essential Interview refer to manager for assistance 8 Ability to organise and project-manage a demanding workload Essential Application and effectively juggle competing priorities Interview 9 Comprehensive understanding of the Higher Education Sector Desirable Application Presentation
  10 Produce comprehensive event plans and associated documents Essential Application Interview
  11 Prepare event and marketing support collateral Essential Application Interview Previous experience maintaining and using a database or CRM
  12 system, displaying excellent attention to detail to ensure the Essential Application accuracy of records
  13 Proficient IT skills and effective numeracy and literacy skills Essential Application, 14, Understanding of and ability to apply relevant policies and Essential Application procedures Interview Willingness to support all University student recruitment events Application
  15 which may involve working outside of normal working hours Essential Interview and occasional overnight stays away from home
  16 Ability to effectively travel across the UK Essential Application Interview Personal Qualities
  17 Ability to adapt to organisational change Desirable Application Interview
  18 Ability to adapt to technological advances in the…