Financial Director

Finance Director

Northampton

SF Partners are working with a growing Ecommerce business who are looking for a commercially focused Finance Director to partner closely with the CEO and help drive growth, profitability, and long-term value creation. This is a broad leadership role combining financial strategy, commercial performance, operational improvement, and business planning. You'll lead the finance function while acting as a key advisor to the leadership team, providing insight, challenge, and strategic support.

The ideal Finance Director will be operating as a Finance Director or CFO in an eCommerce, DTC, or consumer business

• Lead financial planning, forecasting, budgeting, and cash management
• Ensure strong financial controls, governance, and compliance
• Produce high-quality board and investor reporting
• Manage external advisors and key financial stakeholders

• Drive insight-led decision making across the business
• Lead FP&A and performance analysis
• Challenge and support commercial, marketing, and operational teams to improve profitability
• Develop financial models that support growth and investment decisions
• Support expansion initiatives through financial modelling and business case analysis
• Evaluate new market opportunities and strategic investments
• Help build scalable structures, processes, and reporting frameworks
• Identify opportunities to improve productivity and operating leverage
• Drive cost optimisation, process improvement, and automation initiatives
• Support the adoption of AI and technology to enhance efficiency

• Support fundraising, investor engagement, and strategic planning
• Maintain robust financial models, reporting, and due diligence readiness
• Contribute to long-term value creation and potential exit preparation

• Qualified accountant (ACA, ACCA, CIMA or equivalent)
• Existing Finance Director or CFO experience
• Strong commercial, strategic, and analytical capability
• Experience partnering with senior leadership in a growth-focused business
• Proven track record of improving profitability and operational performance
• Comfortable operating in fast-paced, entrepreneurial environments
• Experience with fundraising, investment, M&A, or exit processes is beneficial

This is a high-impact role offering significant influence across the business, close partnership with the CEO, and the opportunity to shape strategy, performance, and long-term outcomes