Marketing Analytics Manager - Loyalty
Job in
Northampton, Northamptonshire, NN1, England, UK
Listed on 2026-09-18
Listing for:
Harnham - Data & Analytics Recruitment
Full Time, Part Time
position Listed on 2026-09-18
Job specializations:
-
IT/Tech
Data Analyst, Business Systems & Technology Analysis, Data Science Manager
Job Description & How to Apply Below
- Loyalty Up to £75,000 benefits | Hybrid - x2 days a week in London A leading UK consumer brand is looking for a Marketing Analytics Manager to join its growing Loyalty Analytics team. This is a high-impact role within a business where loyalty is a major strategic priority , with significant senior-level investment. You'll help shape the analytics strategy around the loyalty programme, using customer data to understand behaviour, drive value and influence commercial decision-making.
The Role Own and shape the analytics strategy for loyalty , understanding drivers of frequency, retention, engagement and customer lifetime value. Use customer data and segmentation to identify behavioural groups and measure the impact of loyalty initiatives. Support more intelligent personalisation, targeting and promotional activity . Lead testing and measurement across loyalty mechanics, communications and rewards. Develop and evolve self-serve reporting and dashboards to provide trusted insight into programme performance.
Partner closely with Marketing, Ecommerce, Product and Customer teams, acting as a key analytics contact for loyalty. Lead the conversation around what data is needed, how it should be used and where it can add value . Help shape best practice across the wider analytics function and contribute to the development of other analysts. About You Strong SQL and data visualisation skills;
Python would be advantageous. Solid background in marketing analytics , ideally within retail or another consumer-focused environment. Strong understanding of loyalty and CRM analytics , including retention, frequency, CLV, RFM and segmentation.
Experience with testing, measurement and incrementality would be highly valuable. Excellent stakeholder management and communication skills, with the confidence to work with demanding senior stakeholders. Comfortable moving between hands-on analysis and strategic analytics leadership . Package Up to £75,000 benefits Hybrid working
- London Permanent opportunity If you're an experienced marketing or loyalty analytics professional looking for a role where you can genuinely shape the data and analytics strategy, this could be a great opportunity. Find out more and apply via the link below!
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