Senior Campaign Manager

Senior Campaign Manager – Barclays CDAO

Join Barclays as a Senior Campaign Manager within the Chief Data and Analytics Office (CDAO) where you will be a key player in supporting BUK’s commercial and product transformation agendas. This role is responsible for delivering engaging, customer-centric communication campaigns across integrated channels, ensuring messages are communicated at the right time and via the most effective channel. The Senior Campaign Manager leads the Campaign Delivery team, working to design, plan, and execute strategic communication initiatives that align with required business outcomes.

• Campaign Strategy and Execution:
  Lead the end-to-end delivery of large-scale customer communication campaigns. Develop well-timed, audience-targeted communication plans that align with business objectives.
• Team Management and Campaign Oversight:
  Oversee and manage a team of Campaign Managers, ensuring all campaign elements—timing, budget, risk, and governance—are in control.
• Resource and Change Management:
  Manage resources across multiple campaigns, ensuring the timely delivery of communications. Act as a change leader, adjusting priorities quickly based on shifting needs and project demands.
• Stakeholder Management and
  
  Collaboration:
  
  Act as an influential partner across the organization to align campaign objectives with wider business strategies, supporting multiple programs such as MDP and product simplification.

This role offers the opportunity to lead high-impact communication campaigns, work with a dedicated team, and play a pivotal part in driving BUK’s transformation agendas through effective messaging strategies. The ability to manage competing priorities of team management, process change, issue resolution and influence senior stakeholders is key to success in this role.

• Experience in large-scale campaigns:
  Proven track record of delivering impactful, large-scale external customer communication campaigns with high attention to detail and effectiveness.
• Stakeholder Management:
  Strong experience working with senior stakeholders across large organizations, demonstrating excellent influencing skills to align business goals with campaign strategies.
• Communication
  
  Skills:
  
  Excellent verbal and written communication skills, with the ability to articulate complex ideas to senior management and effectively communicate with your team.
• Change Management Expertise:
  Expertise in driving change management processes, with qualifications in Change Management being highly desirable.
• Resourceful and Agile:
  Ability to manage multiple priorities and pivot quickly between resource management, troubleshooting, and change management tasks.

• Team Leadership:
  Experience in managing and developing a team, particularly in a fast‑paced, campaign‑driven environment.
• Technical Knowledge of Communications Platforms:
  Familiarity with tools such as Salesforce Marketing Cloud, decisioning engines, and document composition platforms (e.g. OTX).
• Budget Management:
  Proven experience in managing campaign budgets, ensuring resources are allocated effectively to achieve campaign objectives within cost constraints.
• Risk Management:
  
  Knowledge and experience in managing operational risks, ensuring compliance and governance are maintained throughout the campaign delivery process.

This role is based in Northampton, with a hybrid working model of working a minimum of 2 days per week in the office.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.