Financial Confidence Director

Key Accountabilities

The Director of Financial Confidence is accountable for setting and delivering Barclays’ enterprise strategy to improve customers’ financial confidence, ensuring meaningful, measurable customer outcomes while supporting long term business value, trust, and societal impact. The role provides strategic leadership across propositions, content, tools, partnerships, and ecosystems, positioning Financial Confidence as a core customer outcome and a differentiating strength for Barclays UK.

The Director operates at enterprise level, influencing senior stakeholders, governing delivery, and representing Barclays credibly with external partners, regulators, and industry bodies.

• Ability to define and own an enterprise Financial Confidence strategy, aligned to business priorities, societal outcomes, and regulatory expectations.
• Ability to design and deliver compelling propositions to support the strategy and agenda.
• Ability to work across the continuum from retail to wealth, guidance through to targeted support and advice, providing confidence to customers who want to invest.
• Ability to be an external spokesperson for the work we’re doing and impact we’re having as well as building strong relationships with partners and charities.
• Ability to influence others (internally and externally) inc senior stakeholders and policymakers.
• Proven experience shaping multi year roadmaps covering propositions, platforms, partnerships, and customer outcomes.
• Strong commercial and strategic judgement to prioritise investment across competing initiatives balancing customer benefit, commercial value, and risk.
• Ability to translate complex strategy into clear, actionable direction for senior leaders and delivery teams.

To manage and develop existing and new products and/or services; and where applicable, ownership of related customer and colleague journeys, develops the product strategy, drive change through Barclays execution teams, make key decisions in the product lifecycle and own associated outcomes for customers, colleagues and the bank, achieved through appropriate service level agreements, regulatory compliance, risk management and controls.

• Development of customer level strategies & solutions that are tailored to customers’ needs.
• Subject Matter Expert in the applicable Product/Proposition team and be able to confidently guide and advise stakeholders at all levels in the Bank on the application of existing and new products/propositions and related customer and colleague journeys.
• Development of product propositions, and/or service strategy, define the priorities for delivering the outcomes needed to deliver the strategy and lead execution of the priorities.
• Development of different commercial and business models through a strong understanding of the financial drivers of the P&L for the relevant segment/ proposition/ journey.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
• Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product / process before launch.
• Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
• Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction (including complaints), and revenue generation to assess the product's performance against set goals.

• To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide.
• They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an…