CRM & Email Marketing Specialist

Northampton (Office based so must live local!)

We’re looking for a CRM & Email Marketing Specialist who can take full ownership of our clients CRM strategy and deliver campaigns that genuinely make a difference. You’ll focus on strengthening customer retention, increasing repeat purchases and boosting lifetime value across their B2B ecommerce customer base. You’ll plan, build and improve email campaigns, automated journeys and lifecycle communications using Brevo and the CRM platform.

The aim is simple: make sure every customer receives the right message at the right moment.

You’ll work closely with marketing and sales to shape audience segments, personalise communications and maintain clean, reliable CRM data. You’ll also manage a clear communications calendar to keep activity organised and consistent.

A strong analytical approach is key. You’ll monitor performance, test ideas, refine campaigns and use insights to drive better engagement and commercial results across onboarding, reactivation, upsell and retention.

If you want to lead CRM activity end to end and play a key role in how you communicate with your customers, this is your opportunity.

Some of your daily tasks will include:

• Building and deploying email campaigns and automations using Brevo
• Managing customer records, segments, and workflows within the CRM (bonus if you are familiar with Prospect CRM)
• Creating and optimising lifecycle journeys such as onboarding, reactivation, upsells, and customer retention
• Maintaining and managing the CRM communications calendar
• Reviewing campaign performance, engagement metrics, and conversion data
• Working with marketing and sales teams to inform targeting, messaging, and timing
• Testing subject lines, content, frequency, and workflows as part of a test-and-learn approach

What are we looking for?

• Proven experience in a CRM or CRM marketing role
• Experience working within a B2B ecommerce environment
• Hands-on experience owning and executing CRM campaigns end to end
• Strong understanding of customer lifecycle marketing and retention strategies
• Commercially aware analytical mindset with the ability to interpret performance data and apply insights
• Confident working with customer data, segmentation, and automation logic
• Highly organised with strong attention to detail