Marketing Executive

Haddonstone is a leading UK manufacturer of high-quality cast stone products for the home, garden, building and construction sectors. Established in 1971, this family-owned business combines traditional craftsmanship with timeless design, creating products that are made to stand the test of time.

With more than 1,000 standard designs across its Home & Garden range, alongside standard and bespoke capabilities for Building & Construction, Haddonstone works with homeowners, garden designers, architects, landscapers, builders and developers across the UK and internationally.

Based at our headquarters in Northamptonshire, we are a close-knit business with a strong heritage and ambitious plans for the future. Our marketing team plays an important role in building the Haddonstone brand, showcasing our products and projects, and supporting wider commercial objectives.

As Marketing Executive, you will support and deliver marketing activity across a broad range of channels, working closely with the Marketing & Communications Manager and colleagues across the business.

This is a varied, hands-on role covering social media, content creation, email marketing, design, website and e-commerce, analytics, market research and events.

You will be expected to take ownership of projects from idea through to delivery, create engaging content yourself and use data and insight to continually improve marketing activity. You’ll need to be comfortable working independently while also collaborating with colleagues across different departments and at all levels of the business.

The role would suit a creative, proactive and commercially minded marketer who enjoys variety, gets things done and is keen to develop their skills across a broad range of marketing disciplines.

We are flexible about the working pattern for the right person. While this role could be offered on a full-time basis, we would also consider a part-time arrangement.

We are more interested in finding someone with the right skills, creativity and approach than simply filling a set number of hours, and are happy to discuss working patterns as part of the recruitment process.

• Manage the day-to-day development of Haddonstone’s social media channels, including Facebook, Instagram, Pinterest, X, and Linked In.
• Create engaging, on-brand content including graphics, photography, video and Reels.
• Develop content calendars and proactively identify stories, projects, products and other content opportunities.
• Create content for social media, email, website, blogs, case studies, presentations and other marketing materials.
• Work with colleagues across the business to source content and identify opportunities for customer stories, case studies and projects.
• Monitor performance, trends and platform developments and use insights to improve engagement and reach.

• Plan, create and deliver email campaigns using Mailchimp.
• Develop engaging, well-designed and targeted campaigns aligned with wider marketing activity.
• Monitor performance and use results to optimise future campaigns.

• Create on-brand marketing materials for digital and print, including social graphics, advertising, email campaigns, presentations and events.
• Maintain consistency with Haddonstone’s brand guidelines.
• Use design tools such as Canva and Adobe Creative Cloud/InDesign.

• Support the ongoing management and development of Haddonstone’s website and e-commerce activity.
• Update website content and products, ensuring information is accurate, engaging and user-friendly.
• Apply SEO best practice and identify opportunities to improve website content and the customer journey.

• Monitor and report on marketing performance across areas within your remit.
• Use tools such as GA4, social media insights and email reporting to identify trends, successes and opportunities.
• Carry out market, competitor and customer research and share relevant insights with the marketing team.

• Support the planning and delivery of consumer and trade events, exhibitions and other marketing activities.
• Work…