Senior Brand Manager - FMCG

Following an internal promotion, we are now recruiting for a Senior Brand Manager to join our Marketing team.

This role can be based in either our Crick or Thirsk office and offers a hybrid working

This is an exciting opportunity for an experienced brand marketer, perfect for someone who wants to own a winning portfolio end to end — the strategy, the plans, and the results that come out of them.

You will be joining an award-winning business behind the UK’s number one wet dog food, with year-on-year growth for the last six years. There is real scope to come in and hit the ground running — getting to grips with our processes, procedures and the vision for the brand — then to set the scene for what comes next: how we differentiate ourselves, and where the brand can be taken to keep leading.

Own the in-year delivery of the brand business plan and set the two-year-plus direction of the brand — leading the define, design and delivery, including delivery through others, and ultimately realising profitable growth.

• Deliver the in-year brand portfolio sales and profit targets, translating brand strategies and plans into the building blocks for sales execution in store and online — packaging, imagery and range that make the brands easy to find and easy to shop.
• Turn data into insight to create actionable plans for sales and retailer execution, and set a clear vision and strategy of what success looks like for the brand portfolio.
• Engage retail partners with inspiring, category-building growth plans, and bring stakeholders across the business and externally into the brand vision to secure delivery.
• Manage communication and media plans that get the brand noticed, drive consumer engagement and maximise return on advertising and promotional (A&P) investment, measuring and tracking effectiveness and ROI.
• Build and align a two-year-plus innovation pipeline of incremental, margin-additive new product development that takes branded growth into new needs, channels and usage occasions.
• Renovate the range for consumer and cost advantage, minimising unprofitable complexity and maximising profitable core sales, and govern promotional guidelines and channel strategies for sustainable growth.
• Contribute to an effective marketing function — role modelling engagement, developing junior team members and driving best practice across the team.

• Proven commercial experience in a branded / FMCG business, with FMCG operational understanding and cross-functional experience.
• A track record of leading and delivering business and brand growth.
• Proven experience of building strong brands and strong commercial relationships.
• Able to excite and story-tell to customers through presenting, backed by data and insight.
• Persistence and resilience to see goals through.
• Comfortable staying agile across changing plans and priorities while working on multiple projects.
• Pet experience is beneficial but not essential.

INSPIRED Pet Nutrition is an innovative, well-established, and award-winning pet food manufacturer employing over 1,200 colleagues across the UK, Poland and France. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher’s, Classic, Pro-Nutrition, and Ultra-Premium Direct, along with several partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, Crick and Plechatel produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats all over the world.

Our ambition is simple: to become a global leader in pet nutrition.

We’re on a mission to set a new standard of workplace happiness within the pet nutrition industry—one that looks like no other and feels like no other.…