Senior Manager, Creator Partnerships & TikTok Shop

Our Vision, Mission & Success are fuelled by our commitment to improving everyday health through conscious, high-quality and innovative supplements.

In just 5 years, we built a DTC Health & Wellness brand from scratch and scaled it to USD $100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, which ranked us among APAC's High-Growth Companies in 2023. This is only the beginning, and you could be part of our next stage of growth.

Your Next Role

We are looking for a strategic, commercially minded and highly organized Senior Manager, Creator Partnerships & Social Commerce to lead and scale our creator marketing capability.

You will own creator strategy and implementation for two women's health brands: one addressing symptoms and root causes, and another supporting lifestyle habits and nutritional gaps.

Leading two associates who execute our seeding program, you will build a reliable community of creator partners that expands our organic presence, generates valuable content, supports paid media and drives Tik Tok Shop sales.

This is a hands-on management role. You will set the strategy and targets, develop the team, improve our systems and remain directly involved in high-value partnerships and campaign decisions. The ideal candidate combines strong creator marketing instincts with operational discipline, commercial judgment and an understanding of how creator content becomes effective paid advertising.

What You'll Do

1. Own the Creator Strategy Across Both Brands

• Lead two distinct motions: an established seeding program producing content at volume and a new Tik Tok Shop affiliate program built for direct sales.
• Manage an intentionally asymmetric scope. Seeding covers 4 flagship SKUs today and will expand to all 6 as agentic workflows increase capacity;
  Tik Tok Shop initially focuses on 2 products under one brand.
• Build creator-driven demand that produces measurable effects across branded search, Amazon and Shopify sales, organic channels and paid media.
• Determine the right mix of healthcare professionals and content creators for each campaign.
• Set targets across outreach, approvals, content delivery, cost efficiency and commercial performance while monitoring creator pricing and platform trends.
• Deploy AI workflows for creator qualification, personalized outreach, content tagging and rights tracking, with measurable gains in team capacity.

2. Lead and Develop the Team

• Lead two associates who own day-to-day seeding operations, including outreach, follow-ups, creator communication, fulfilment coordination and administration.
• Consult with creative leads, sharpen briefs, run creative tests and maintain content quality, while focusing most of your own attention on Tik Tok and affiliates.
• Establish clear processes and expectations for accurate execution at high volume, and coach each associate to improve their judgment and output.

3. Build a Scalable Creator Pipeline

• Source creators through direct outreach, the Tik Tok Shop affiliate marketplace and the network of our Tik Tok consultant. Convert that network into signed, producing partnerships.
• Sustain hundreds of pieces of creator content per month through seeding while building a separate affiliate creator pipeline for Tik Tok Shop.
• Evaluate creators based on audience fit, content quality, credibility, pricing and commercial potential—not follower count alone.
• Focus on micro- and mid-sized creators while selectively engaging larger influencers when commercially justified.
• Design tailored outreach for a competitive market where larger brands may offer significantly higher fees.

4. Build the Tik Tok Shop Affiliate Program

• Own the program…