Manager, Customer Engagement; EMEA)

Position: Manager, Customer Engagement (EMEA)
Job-:
Enterprise Marketing and Loyalty

Location:

Watford, Hertfordshire, United Kingdom Workplace:
Hybrid

Schedule:

Full time Posted:
We're looking for a Manager, Customer Engagement (EMEA) to join our Loyalty EMEA team s is an exciting opportunity to work in a friendly, ambitious, and fast-paced environment where creativity, customer focus, and commercial impact go hand in hand.

The role would suit a CRM & Loyalty Marketing Manager or a Client Account Manager with agency background who thrives on delivering impactful marketing campaigns and building strong relationships with stakeholders across the business and agency partners.

If you're passionate about creating engaging and relevant customer communications, using storytelling to inspire action, leveraging customer insights to drive relevance and engagement, and applying commercial thinking to support business priorities, we'd love to hear from you.

Core initiatives in scope
• You'll be responsible for developing and delivering member engagement strategies that strengthen relationships with Hilton Honors members across the EMEA region.
• You'll act as a key connector between our agency partners and multiple teams across the Marketing & Loyalty organisation, including Brand & Enterprise, Destination Marketing, Co-brand, New Hotel Openings, CRM, Mar Tech, Analytics, and Customer Marketing Operations.
• Working closely with these teams and our agency partners, you'll design and execute CRM journeys, regional offers, and marketing activations across email and mobile channels that drive member activation, repeat stays, retention, engagement, and overall satisfaction.
• The role also plays an important part in launching new partnerships from a member experience perspective, including designing onboarding journeys for partner members and ensuring a seamless, engaging, and rewarding end-to-end Hilton Honors experience.

What areas will you be supporting?
• Lead flagship member engagement programmes across EMEA, including Monthly Unlocked and Stay Inspired, ensuring strong regional execution, creative excellence, stakeholder alignment, and clear performance reporting.
• Support the activation of new partnerships from a member engagement perspective, coordinating onboarding journeys for partner members, including welcome communications, programme education, and first-stay activation, while ensuring a clear and compelling value proposition across all channels.
• Partner closely with teams across the Marketing & Loyalty organisation, including Brand & Enterprise, Destination Marketing, Co-brand, New Hotel Openings, and Partnerships, to align CRM activity with broader campaigns, product and proposition launches, partnership commitments, and regional commercial priorities.

Qualifications What are we looking for?

Required Qualifications , Experience & Skills
• Experience in customer engagement, CRM / lifecycle / loyalty marketing within a multi-market or international environment.
• A strong understanding of customer segmentation, audience targeting, and personalisation, with the ability to translate insights into relevant and engaging customer experiences and content.  
• Highly organised with the ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment.
• Excellent stakeholder and agency management skills, with a collaborative approach and a track record of building strong cross-functional relationships. Strong team player.
• Self-starter, able to work independently.
• Ability to deliver through influence in a matrixed organization and manage multiple work streams end-to-end.
• Excellent communication and stakeholder management skills, with confidence presenting recommendations to senior audiences.
• Exceptional planning,…