Area Sales Manager West

Area Sales Manager

Job

Date: 1 June 2026

Job Family:
Sales

Type of contract:
Permanent

West, South South West, Central England & Wales

Mawsley Machinery (Part of the Manitou Group)

Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the West, South South West, Central England & Wales. In this field-based role, you’ll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts. You’ll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.

• Plan and deliver a structured sales strategy for your area.
• Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets.
• Meet with key decision makers to understand their requirements and offer tailored solutions.
• Secure orders in line with targets and maintain healthy profit margins.
• Work alongside our finance partners to provide tailored funding solutions to customers.
• Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process.
• Keep up to date with market trends, competitor activity, and pricing shifts.

• Build and maintain strong, long term customer relationships.
• Conduct regular follow ups and site visits to ensure satisfaction and identify further needs.
• Be the key point of contact for enquiries, pricing, and after sales support.
• Provide detailed product knowledge and technical advice to customers.

• Manage your sales pipeline and update activity through our CRM.
• Provide regular updates, territory performance reports, and forecasts.
• Assist with credit control and help ensure timely payments from customers.

• Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
• Coordinate with marketing on events, promotions, and lead generation campaigns.

• Proven track record in capital equipment sales within the construction and/or powered access sectors.
• Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases.
• Confident communicator with strong negotiation and relationship building skills.
• Well organised, proactive, and results driven.
• Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
• Full UK driving licence.

• Competitive salary with uncapped commission structure.
• Company vehicle and credit card for business expenses.
• Company life insurance scheme
• Training, product support and long-term career growth.

To apply:

Send your CV and a brief cover letter to

United Kingdom - Northampton