Business Development Representative
Listed on 2026-07-17
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Sales
CRM System, Business Development, Sales Development Rep/SDR
Hybrid - Must be within commutable distance to Northampton or Macclesfield
Reporting toHead of Revenue & Growth
PackageCompetitive base salary + uncapped commission
Role summaryWe are looking for an experienced Business Development Representative to help People Experience Hub grow through high-quality new logo acquisition. This role is focused on identifying, researching and engaging prospective customers that fit our Ideal Customer Profile, then creating qualified opportunities for the sales team.
This is a primarily outbound sales role for someone who already understands the fundamentals of prospecting, CRM discipline and personalised B2B outreach. It is not an entry-level or high-volume, script‑led role.
About People Experience HubPeople Experience Hub helps organisations understand what their people think, how they feel and what they are likely to do next. Our employee listening platform combines employee engagement surveys, lifecycle listening, benchmarking, action planning and expert support to help organisations turn feedback into meaningful business outcomes.
We work with organisations that want more than a basic survey tool but do not need unnecessary enterprise complexity. Our approach is consultative, practical and focused on helping People and HR teams create action from insight.
The OpportunityThis role exists to create new business opportunities with organisations in our target market. You will work closely with the Sales and Marketing teams to build target account lists, map stakeholder groups, personalise outbound campaigns and secure high-quality discovery meetings and demonstrations.
You will focus on new logo acquisition only. The role will not be responsible for account management, customer expansion, renewals or partnership development.
Key Responsibilities Outbound Prospecting and Account Research- Build and manage a targeted list of prospective accounts that fit our ICP.
- Research organisations, sectors and people-related challenges before outreach.
- Prospect into HR, People, Employee Experience, Engagement, HR Operations and HR Systems teams.
- Identify and map buying groups, including champions, economic buyers and operational influencers.
- Create personalised outreach across email, Linked In, phone and other relevant channels.
- Run structured outbound sequences and continuously refine messaging based on results.
- Generate and qualify new sales opportunities for the sales team.
- Book high-quality discovery meetings and product demonstrations.
- Maintain a consistent flow of qualified opportunities from target accounts.
- Work with marketing to convert engaged contacts into sales conversations.
- Prioritise quality of engagement over generic activity volume.
- Maintain accurate prospect, contact and company records in Hub Spot.
- Record sales activity, next steps, engagement and qualification notes clearly.
- Keep pipeline, lead stage and ownership data clean and up to date.
- Use data to understand which sectors, messages and personas are converting.
- Share market feedback with sales and marketing to improve targeting and messaging.
Confident using CRM records, lifecycle stages, lead stages, activity logging, task management, ownership and pipeline hygiene.
Able to identify target accounts, find relevant stakeholders, build lead lists and support personalised outreach.
Email outreach and sequencing toolsExperience using structured prospecting sequences, templates, testing and follow‑up workflows while keeping messages personalised.
Sales intelligence and data enrichment toolsComfortable using tools such as Hub Lead, Apollo, Cognism, Zoom Info or similar to validate accounts, employee size and contacts.
Microsoft 365Strong working knowledge of Outlook, Teams, Excel and Word for communication, organisation, reporting and collaboration.
AI‑assisted productivity toolsComfortable using tools such as Microsoft Copilot to improve research, note‑taking, drafting and productivity while maintaining quality and accuracy.
Digital sales room or proposal toolsExperience with tools such as Trumpet or similar platforms would be useful for supporting buyer journeys…
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