Specification Sales Manager

Title:

Specification Sales Manager

Position:
Remote – Travel across Northern England Region

Permanent – Competitive Salary plus benefits

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

In this role, you will build and maintain relationships with key stakeholders, driving business growth by positioning Armstrong’s products as the Basis of Design (BoD) in major projects. Focus areas include high-value markets like commercial design-build, district energy and data centres.

• Build, strengthen, and maintain relationships with building owners, operators, developers, consultants, and other key stakeholders to position Armstrong’s products as the basis of design (BoD) for major projects across the North of the UK.
• Engage proactively with customers to understand technical and commercial requirements, uncover new opportunities, and influence bid criteria to integrate Armstrong solutions at the earliest design stages.
• Target priority verticals - such as commercial design-build, district energy, healthcare, industrial, and data centres - working closely with internal technical and commercial teams to develop tailored solution packages.
• Identify and leverage opportunities within government-funded infrastructure programmes, sustainability initiatives, and energy-efficiency mandates to drive specification of Armstrong technologies.
• Represent Armstrong at industry exhibitions, networking events, CPDs, and professional forums to promote brand visibility and build strong relationships with consultants and decision-makers.

• Develop and nurture long-term relationships with key national clients, emphasising early-engagement strategies that position Armstrong as the preferred BoD.
• Provide exceptional technical and commercial support throughout the project lifecycle, ensuring customer confidence and satisfaction.
• Continuously gather, analyse, and communicate customer insights to influence national strategy, drive improvements, and strengthen Armstrong’s market position.

• Promote Armstrong’s full product portfolio - pumps, HVAC solutions, digital technologies, and energy-efficient systems - through direct outreach to consulting engineers, mechanical contractors, design teams, and building owners.
• Develop comprehensive territory plans with clear KPIs, growth objectives, and competitive strategies to consistently achieve and exceed sales targets.
• Apply strong technical knowledge and consultative selling approaches to secure specifications, close opportunities, and expand Armstrong’s market share across key sectors.

• Maintain accurate and up-to-date records of customer interactions, opportunities, and pipeline activities within the CRM system.
• Monitor and report on market trends, competitor activity, and emerging project opportunities across the region.
• Produce structured bi-weekly activity reports, tracking progress against objectives and highlighting risks, wins, and upcoming opportunities.

• Collaborate closely with internal teams—engineering, customer service, marketing, and senior management - to relay customer feedback, enhance service delivery, and support continuous improvement initiatives.
• Contribute to cross-functional projects that strengthen Armstrong’s national presence and accelerate strategic growth.
• Participate actively in key trade associations and industry bodies to enhance professional knowledge, stay current with emerging technologies, and elevate Armstrong’s industry…