Bedding & Feeding Sales Specialist - Scotland Northern Ireland Territory

Bedding & Feeding Sales Specialist

Scotland, Northern England & Northern Ireland Territory - £35,000 - £40,000 + Vehicle + Benefits

We are recruiting a Bedding & Feeding Sales Specialist for a leading agricultural machinery business. The role covers Scotland, Northern England and Northern Ireland and involves developing market opportunities, supporting customers, increasing product awareness and delivering sales performance across a specialist range of bedding and feeding equipment. The field‑based position combines technical agricultural machinery knowledge with relationship‑led sales, offering customer interaction, dealer engagement and opportunities to influence business growth.

• Develop and maintain strong relationships with an established dealer network
• Work with dealers to create and implement annual sales and marketing plans
• Drive sales performance and achieve revenue and profitability targets
• Support dealers with customer visits, machinery demonstrations and sales opportunities
• Deliver product training and technical updates to dealers and customers
• Monitor market activity, competitor developments and industry trends
• Maintain accurate customer and dealer records through CRM systems
• Assist with promotional campaigns, finance packages and incentive programmes
• Represent the business at agricultural shows, exhibitions, dealer open days and demonstration events
• Produce regular activity reports and follow‑up plans
• Continuously develop product and industry knowledge through ongoing training

Our client is a leading agricultural machinery business with a strong reputation for supplying innovative equipment and delivering exceptional customer support across the farming sector. Through continued investment, product development and dealer network growth, they have established themselves as a trusted partner to agricultural businesses throughout the UK and Ireland.

• Proven experience within the agricultural machinery sector
• Experience working for a machinery manufacturer, distributor or dealership network
• Strong commercial awareness with a track record of achieving sales targets
• Practical knowledge of modern agricultural machinery and its operation
• Excellent communication, relationship‑building and customer service skills
• Ability to influence, negotiate and engage with a wide range of stakeholders
• Strong IT skills, including CRM systems and digital sales tools
• Self‑motivated, organised and capable of managing a large territory effectively
• Willingness to travel extensively throughout Scotland, Northern England and Northern Ireland
• Full UK driving licence
• Based within, or willing to relocate to, Scotland or Northern England

• Salary of £35,000 - £40,000 per annum DOE
• Company vehicle
• Enhanced pension contribution scheme
• Private medical and dental cover
• Income protection and life assurance
• Employee Assistance Programme
• Comprehensive employee benefits platform
• 25 days annual leave plus Bank Holidays
• Ongoing training and professional development opportunities
• Long‑term career progression with a respected agricultural machinery business

All applicants must hold a minimum of an NVQ Level 2, Scottish NVQ Level 2, or an equivalent qualification relevant to the role applied for. Candidates must also have the legal right to work in the UK or hold a valid visa permitting employment.

to Liam Davis, Senior Delivery Recruitment Consultant,