Brand Creator; Video and Digital Content

The federal government and the state of Massachusetts have made the decision to end the COVID-19 public health emergency. Effective June 1, 2023, the college will no longer require COVID-19 vaccinations and boosters for members of our community. Rather, we strongly recommend that everyone stay up to date on their vaccinations, including boosters, as recommended by their health care provider. While we will no longer require COVID-19 vaccinations, we strongly encourage members of our campus community to adhere to public health recommendations for vaccination to protect against COVID-19, as well as influenza and other diseases.

Posting Number:

Posting Number: 0601346

Position Title:

Position Title:

Brand Creator (Video and Digital Content)

FLSA:

FLSA:
Exempt

Job Type:

Job Type: Full-Time

Staff Term:

Staff Term: 12 Months

Staff Work Schedule (hours/dates):

Academic Year Schedule (dates):

Faculty Term:

Faculty Term:
Full Academic Year

Position Type:

Position Type:
Staff

Department:

Department:
Design and Brand Management

Job Summary/Basic Function:

Bring Wheaton College’s story to life through video and digital content that makes people stop, connect, and imagine themselves here. The Brand Creator (Video & Digital Content), turns student experiences, academic discovery, and campus energy into authentic stories that inspire prospective students, families, alumni, and the wider Wheaton community. As part of the Creative team in Marketing and Communications, this video-first storyteller takes ideas from concept through production and delivery across social media, the website, and digital campaigns.

Working closely with the Creative Director and campus partners, the role combines hands-on production with fresh creative thinking to support enrollment, engagement, advancement, and brand visibility. This is an opportunity to discover great stories across campus, experiment with new formats, and create work that helps shape how audiences experience Wheaton.

Brand Storytelling and Content Generation 25% Find and develop authentic stories that capture Wheaton’s personality and show how students explore, grow, and transform. Create concepts, scripts, outlines, and interviews featuring student life, academics, athletics, faculty expertise, alumni success, and institutional priorities. Translate marketing goals and complex topics into engaging visual narratives aligned with Wheaton’s brand and messaging.

Video Production and Technical Execution 25% Capture and edit compelling short- and long-form video for studio and on-location projects. Operate video,audio, and lighting equipment; combine footage, sound, and motion graphics into polished content. Produce vertical and horizontal formats, ensuring strong visual quality, clear audio, accurate captions, and accessible digital communications consistent with ADA and WCAG standards.

Digital Content and Audience Engagement 15% Create and adapt content for Instagram, Tik Tok, You Tube, Linked In, Facebook, the college website, digital advertising, landing pages, and email. Work with channel owners on publishing and performance optimization. Follow platform trends, audience behaviors, and emerging formats to test fresh approaches that strengthen engagement and expand Wheaton’s reach.

Photography and Campus Coverage 10% Capture photography for campus events, student experiences, athletics, visiting dignitaries, faculty and staff headshots, and campus imagery. Proactively seek out meaningful moments and stories that keep Wheaton’s content library fresh. Edit and prepare photographs for use across institutional communications and marketing channels.

Production Process and Asset Management 15% Mana…