Senior Strategist, SEM & SEO

This role is eligible for our hybrid work model: 2 days in-office

We’re a data-driven organization, which makes our Performance Marketing Team the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights. We are constantly testing new and innovative campaign ideas beyond the typical engine best practices.

As a Senior Strategist for SEM & SEO Operations, you’ll drive the strategy, execution, and optimization of our search marketing ecosystem—across both paid and organic channels. You’ll play a pivotal role in scaling traffic acquisition, improving conversion, and ensuring operational excellence in how we manage, measure, and evolve our search programs. Your analytical and technical expertise will guide data-driven decisions that amplify visibility, efficiency, and growth for our brand.

We are excited for the changes in the search marketplace and see it as an opportunity, both for the company and the search team, to make meaningful changes for our business.

• Own and optimize the full search marketing portfolio—balancing investment, performance, and growth across SEM and SEO channels working directly with our Search team leadership
• Develop and execute integrated search strategies that align paid and organic efforts to maximize visibility, engagement, and ROI.
• Partner with cross-functional teams (Data Science, Product, Engineering, and Creative) to build automation, reporting, and testing frameworks that elevate operational efficiency and campaign performance.
• Leverage data-driven insights to identify trends, uncover opportunities, and drive continuous improvement across bidding, ad copy, content strategy, and site structure.
• Manage large-scale A/B and incrementality testing programs to evaluate impact across both paid and organic initiatives.
• Oversee performance reporting, including dashboards, attribution models, and forecasting, to communicate insights and influence marketing investment decisions.
• Collaborate with engineering to optimize site architecture, metadata, and technical SEO and GEO performance in alignment with paid campaign learnings.
• Stay ahead of search engine algorithm updates, AI advancements, and privacy regulations to inform proactive strategy adjustments.
• Provide subject‑matter leadership on search operations, measurement frameworks, and automation best practices within the broader marketing organization.

• 5+ years of experience in search marketing (SEM/SEO) within a data‑driven or e‑commerce environment.
• Proven expertise managing large‑scale SEM campaigns and SEO programs that drive measurable growth.
• Advanced proficiency in Google Ads, Microsoft Advertising, Google Analytics (GA4), Search Console, and SEO analytics platforms (e.g., Bright Edge, SEMrush, Profound, Similar Web, Ahrefs).
• Strong technical acumen—comfortable with SQL, Python, or BI tools (Tableau, Looker) for reporting, analysis, and automation.
• Experience developing testing and experimentation roadmaps, and interpreting results for actionable strategy shifts.
• Deep understanding of search intent, algorithmic ranking factors, and cross‑channel attribution.
• Strong communicator who can translate complex data into clear insights and influence cross‑functional stakeholders.
• Highly organized and detail‑oriented, with a passion for operational efficiency and continuous learning in the evolving search landscape.

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $110,000- $140,000 USD.

WE ARE PRICELINE. Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to…