Principal Analyst - Consumer Behavior & Insights

About This Role

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession.

The confidence and drive to be bold n us and build an extraordinary future.

As a consumer insights professional, Forrester's Principal Analyst for consumer behavior has a command on the current attitudes and motivations of consumers through the lens of B2C marketing - purchase drivers, technology adoption, consumer needs and expectations, brand perception, trust and values - with the practical expertise to offer strategic marketing recommendations tied to winning and retaining customers. Your relentless curiosity about what makes people tick derived from various research methodologies fuels our coverage on key trends that shape the consumer landscape and provides a credible voice to breaking developments within the marketplace.

This role serves CMOs, consumer insights leaders, and other B2C marketing executives, and entails research and analysis, writing, and publishing various types of content - from macro trends to practical best practices.

Our ideal candidate has a strong, confident voice and is comfortable speaking with the press, delivering keynote presentations, and providing guidance to CMOs, consumer insights leaders, and other B2C marketing executives. We are looking for a data and insights-savvy individual who is adept at multimodal consumer research methods, persona development, and insights platforms - motivated to address Forrester clients' top marketing priorities and enabling them to champion the consumer.

• Content planning. Determine an integrated research and content portfolio based on clients' top priorities and market opportunities.
• Research. Oversee, conduct, and analyze primary research based on your content plan.
• Publishing. Write/produce content in various formats (reports, blog posts, data snapshots, podcasts, short-form video, etc.).
• Client engagement. Apply Forrester's research and frameworks to help clients solve business challenges through short- and long-term consulting engagements.
• Thought leadership. Establish an industry presence as an influential speaker and thinker. Talk with the press, present at Forrester and external industry events, and deliver client presentations and webinars.
• Coverage development. Evolve and productize your marketplace coverage, and work with Forrester sales and analyst relations to evangelize it with clients and prospects.

• At least 10 years in a senior-level consumer insights, market research, or brand planning/strategy role at an agency or B2C brand.
• Proven and practical expertise in audience insight development (including personas or segmentations), consumer trend and behavior analysis, and consumer lifecycle mapping.
• Adept at survey design, data analysis, and multimodal consumer research methods.
• An established industry presence as an influential speaker and thought leader.
• Excellent writing, presentation, and analytical skills.
• The ability to strategize a bold/conceptual yet practical/actionable vision.
• A profound spirit of collaboration as part of a supportive, integrated team.
• The ability to travel more than 25% of the time.

Base salary range: $,000

Base salary range for New York City, NY: $161,

Bonus target: 15%

Benefits at a Glance

Benefits at a Glance - Cambridge

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FLSA Status:
Exempt

We're a network of knowledge and experience leading to richer, fuller careers. Here, we're always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It's a place where everyone is given the tools, support, and runway they need to go far. We'll be right there beside you, every step of the way.

Let's be bold, together.

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accom

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