Marketing Specialist

Overview

Title: Marketing Specialist
Location: Norwalk, CT
FLSA Classification: Full-Time, Salary / Exempt
Compensation Range: $50,000.00 - $60,000.00

Description Servpro of Stamford (Norwalk, CT). The Marketing Specialist is responsible for developing, implementing, and monitoring marketing campaigns, overseeing the client database, and maintaining active presence at local and regional associations and trade show events. You will contribute to the growth of business profits and revenue. You are proactive, enjoy providing superior service, and take ownership.

As the Marketing Specialist, you will work closely with Leadership and the Sales and Marketing Teams on a wide variety of administrative, creative and support responsibilities. This role is critical to ensure the sales team is positioned to be successful and that marketing efforts effectively grow the Servpro brand and its affiliates.

• Sales Team Support for Servpro and Affiliated Companies:
• Create sales print and digital collateral and sales presentations.
• Prepare and maintain a calendar of events detailing budgeted spend, participants, location, and description of presence.
• Prepare and send weekly emails with available tickets to the Sales Team and CEO.
• Database management and technical support.
• Marketing Support for Servpro and Affiliated Companies:
• Collaborate with leadership and other divisions to establish marketing goals and objectives aligned with the company’s strategy.
• Develop and execute marketing strategies to promote the services and brands of Servpro, Mit Re, NEA and its affiliates.
• Prepare and maintain a calendar of events with details, participants, location, and description of presence.
• Manage and oversee all digital marketing channels, including email marketing, paid advertising, and SEO campaigns with Servpro vendors.
• Plan, create, and publish content across all social media channels.
• Manage and track venue ticket giveaways and send bi-weekly availability emails to the Sales Team, COO, and CEO.
• Prepare and maintain monthly budgets that track events and spending per event.
• Prepare and maintain annual budgets to govern and track departmental spending.
• Track and report ROI by customer, sales rep, and event.
• Design content using Adobe Creative Suite for digital and print materials or other design tools.
• Create and publish content for blogs, websites, and email broadcasts.
• Ensure Servpro Brand continuity.
• Lead and manage inbound marketing initiatives, analytics and automation.
• Maintain, track, and evaluate all association memberships.
• Online Response and Reputation Management for Servpro and Affiliated Companies:
• Plan, create, and publish content across all social media channels, blogs, websites, and email broadcasts.
• Web page maintenance.
• Online review generation, monitoring & responses.
• Manage Google Ads.
• Route Administration & Validation Support:
• Daily route preparation.
• ERP database management.
• ERP file completion assistance.
• Route materials preparations.
• Marketing supplies and giveaways.
• Event Coordination for Servpro and Affiliated Companies:
• Research new marketing opportunities (sponsorship and community outreach programs).
• Coordinate marketing events (trade shows, golf tournaments, and other events).
• Continuing education events.
• Marketing and entertainment events.
• Community events.
• Association events.
• Networking events.
• Other Tasks:
• Perform other ad-hoc duties as assigned by management.
• Utilize AI tools and platforms to enhance marketing automation, content creation, customer engagement, data analysis, and operational efficiency.

• 5+ years of marketing experience or related marketing & sales support.
• 5+ years of superb customer service, and verbal and written communication skills.
• 5+ years of SEM / SEO marketing campaigns.
• Strong proficiency with Microsoft Office Suite.
• Excellent organizational skills and strong attention to detail.
• Responds quickly and effectively to unexpected and rapidly changing conditions.
• Attention to detail; processes detailed information effectively and consistently.
• Provide brand and marketing coordination, including advertisement placement and tracking.
• Maintain sales and…