Senior Manager of Marketing Strategy

Responsibilities

• Create marketing plans for partners that maximize client/business profitability.
• Prepare budget plans for assigned partners.
• Develop and test new marketing strategies which improve response rates among new and existing customer segments.
• Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance.
• Conceptualize and develop report requirements for business needs.
• Ensure marketing tests are set up and tracked accurately.
• Conduct analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity.
• Develop and propose new product/channel ideas/marketing concepts.
• Assist in providing strategic direction to supporting marketing teams on the execution of new marketing ideas/concepts/tests.
• Review and approve direct marketing creatives to ensure strategy is executed properly.
• Maintain and distribute reporting from both current and historic strategic, creative and segment testing.

• Bachelor’s degree in marketing, business or a related field
• Minimum 5 years of direct marketing experience. Prefer candidate with direct mail knowledge & experience.
• Self-starter; able to seize opportunities with minimal direction
• Strong analytical skills – ability to read trends and isolate key response variables
• Excellent marketing skills – ability to conceptualize new ideas, strategies, etc.
• Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
• Proficient in MS Office Excel
• Able to work in a fast-paced, growth-oriented organization
• Excellent verbal and written communication skills
• Experience with Google Analytics a plus