Strategic Account Executive

Overview

Join Hearst Connecticut Media Group as a Strategic Account Executive. Help deliver impactful media campaigns for our customers using our advertising solutions, audience reach, and history of success. The role focuses on developing and managing a sales pipeline, building new business relationships, and collaborating with internal teams to meet customer needs.

• Lead Generation:
  Prospect local medium to large sized businesses to demonstrate the value of our digital media products (Native content, social media, display, CTV/OTT, programmatic, SEO/SEM) and traditional advertising. Generate new leads through cold calling, networking, and prospecting. Own the sales cycle with support from the local Customer Success team for post-sale care.
• Product Expertise:
  Become an expert on digital and traditional products/services. Undergo global and local training during the first weeks and receive ongoing support to grow as an Account Executive.
• Execute Sales Tactics:
  Implement marketing strategies and deliver compelling sales presentations to earn, retain, and grow revenue.
• Advertising Solutions:
  Create engaging advertising solutions to meet clients’ business needs.
• Client Solutions:
  Recommend new products and opportunities to current clients and handle objections to boost client success across multiple digital channels.
• Forecasting:
  Manage the client pipeline and monthly revenue forecast in Salesforce.

• Purposeful:
  Direct, decisive, and results-driven with integrity and determination.
• Adaptable:
  Respond to changing conditions with practical ideas.
• Driven:
  Self-assured with competitive drive, delivering high-quality, organized results.
• Communicator:
  Engaging and effective communicator who can influence others.
• Trend-Savvy:
  Stay informed of industry developments to keep digital advertising strategies cutting-edge.

• Education:
  
  BA/BS in Advertising, Marketing, or Communications or equivalent experience.
• Experience:
  
  4+ years of B2B sales in advertising & media with a proven track record, ability to navigate decision-making processes, success in new business acquisition, and strategic selling across organizations and agencies.
• Skills:
  Superior presentation, interpersonal, and communication skills; technically savvy with Salesforce, Excel, and PowerPoint.
• Mindset:
  Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

• Dynamic Environment: A great work environment where it’s never boring.
• Comprehensive Training:
  Paid in-depth sales and product training.
• Competitive Compensation:
  Base salary with uncapped commissions for unlimited earning potential.
• Collaborative Culture:
  Open to ideas and input.
• Benefits Package:
  Health, dental, vision coverage; flexible spending accounts; disability insurance; 401k with company match; paid time off; and additional perks.

Hearst Connecticut Media Group is a leading news organization serving readers across platforms, with a broad portfolio of publications and advertising solutions. The group emphasizes local journalism and innovative advertising and marketing services for regional businesses.