Outside Sales Consultant

About Us

Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates. We offer opportunities for growth, competitive benefits, a people‑first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities. Whether you are starting an entry‑level position or bringing professional experience, Rural King encourages professional growth and provides the necessary resources to help you succeed.

• 401(k) plan with 100% match on the first 3% and 50% of the next 2%
• Healthcare plans with virtual doctor visits and access to Centers of Excellence
• 15% Associate Discount
• Dave Ramsey’s Smart Dollar Program (no cost to you)
• Associate Assistance Program & RK Cares Hardship Program
• 24/7 Chaplaincy Services

• Provide excellent customer service by helping potential customers find power equipment products that match their specific applications and needs.
• Engage the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.
• Assist customers throughout the retail financing process and ensure all requirements are met prior to the release of the tractor.
• Manage the ordering of many types of Power Equipment for store stock as well as customer special orders.
• Assist with receiving, moving, and displaying power equipment products.
• Follow the Outdoor Merchandising Guide to its entirety, to ensure that all products are set and maintained to company standards.
• Conduct power equipment demonstrations when necessary.
• Assist customers in locating items within the store and recommend suitable alternatives if a particular product is unavailable.
• Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or elevate to the supervisor, if required.
• Collect customer contact information for situations that require follow‑up such as times we are out of a product but expecting it to arrive soon, customer order arrives, new product is received that they might be interested in.
• Establish and maintain healthy, long‑term relationships with customers to generate repeat business and referrals.
• Provide expert advice and product knowledge to customers regarding a wide range of products such as power equipment, mowers, log splitters, UTVs, fencing, 3‑point equipment, and trailers.
• Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary.
• Utilize upselling and cross‑selling techniques to maximize sales and increase the average unit per transaction.
• Promote exclusive offers and awareness of store loyalty program.
• Process special orders, operate the POS register, and resolve return issues as needed.
• Collaborate with team members to achieve sales targets, foster a cooperative work environment, and contribute to the overall success of the store.
• Participate in training sessions and stay updated on product knowledge, sales techniques, and company policies and procedures.
• Contribute to the visual merchandising efforts by zoning product displays, ensuring proper signage and maintaining a clean and attractive sales floor during periods when not assisting customers.
• Ability to work outdoors in elements such as Heat, Cold, Rain, Snow, Wind depending on your location.
• Participate in cross‑training for flexibility in various departments and responsibilities.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values:
  People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

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