Audience & Social Media Assistant

Overview

Audience & Social Media Assistant

Final date to receive applications: 5 March 2026

Department: Editorial

Employment Type: Permanent

Location: Norwich

Reporting To: Georgina Taylor

Description

We’re looking for a creative, data-driven Audience & Social Media Assistant to join our newsroom team. This role will focus on growing and engaging audiences across platforms including Facebook, Instagram, Tik Tok, Whats App, and Threads. You’ll combine editorial judgment with hands-on skills in filming, editing, and packaging video for social media, while also delivering insightful analytics reports that shape our content and growth strategies.

Social Media Strategy & Execution

• Manage day-to-day publishing across Facebook, Instagram, Tik Tok, Whats App Channels, and Threads.
• Tailor content for each platform, with a focus on short-form video.
• Experiment with emerging formats, features, and trends to maximise reach and engagement.

Content Creation & Video Production

• Shoot, edit, and produce video tailored for social-first audiences.
• Create compelling social headlines, captions, and thumbnails to drive clicks and shares.
• Work closely with reporters and editors to package stories for digital platforms.

Audience Growth & Engagement

• Develop tactics to increase referrals and followers across platforms.
• Engage with audiences in-platform, building loyalty and community.

Data Insights & Reporting

• Track performance of social content using platform analytics and third-party tools.
• Create regular reports and presentations (slides, dashboards) highlighting trends, wins, and areas for improvement.
• Provide actionable insights that inform newsroom editorial decisions.

• Proven experience managing social media platforms
• Strong video skills: shooting, editing (Cap Cut, Edits or similar) and storytelling.
• A track record of growing audiences and driving referrals on social platforms.
• Familiarity with analytics tools (Meta Business Suite, Tik Tok analytics, Google Analytics, etc.).
• Excellent writing and editing skills, with sharp attention to tone and accuracy.
• Ability to balance creativity with data-driven decision-making.
• Highly organised, adaptable, and collaborative.

• 25 days holiday + bank holidays +
  your birthday off
• Holiday buy scheme for extra flexibility
• Structured career progression & ongoing training
• Pension plan &
  mental health support
• Perks & discounts including:
  • Gym membership
  • Cycle to Work scheme
  • Eye care vouchers (£50 towards glasses)
  • Retail discounts
• Team building days & annual volunteer charity day

About Newsquest Media Group

We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions.

We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population.

In addition to our local news brands, we own several digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs.