CRM Executive

R13 Recruitment are partnering with a fast-growing, highly commercial organisation within a niche e-commerce space, supporting the company’s search for a CRM Executive to join their performance marketing team. This role will sit within a specialist growth function, creating and overseeing high-volume CRM activity while also driving optimisation, testing and continuous improvement across customer communications.

This position is ideal for someone who enjoys being hands-on with CRM execution but also thrives on data-led experimentation, performance analysis and incremental optimisation.

Working hours are Monday to Friday, 9.00am – 5.00pm in offices based a few miles Southwest of Norwich. Offered salary is between £30,000 – £40,000 depending on levels of experience.

This organisation is a rapidly scaling digital brand, delivering high-engagement campaigns in a high-value market. Being at significant scale, they combine creativity, data and performance marketing to drive customer acquisition, engagement and repeat purchase.

Their marketing team is fast-paced, commercially focused and highly collaborative – and this role offers a real unique opportunity to work on campaigns that will reach hundreds of thousands to millions of customers – and bringing your expertise and ideas to only elevate this further!

• Pension – 5% employer matched contribution
• 25 days holiday + bank holidays
• Free lunch provided onsite
• Free onsite parking
• Company events
• Supportive, performance-led team environment

• Supporting the delivery of high-volume, weekly CRM activity across email, SMS and push notifications
• Managing BAU CRM execution, including campaign scheduling, setup, QA and deployment
• Working primarily within Klaviyo, managing segmentation, datasets and campaign logic
• Running and managing A/B testing across subject lines, content, send times, creative styles and audience segments
• Analysing campaign performance including open rates, CTR, conversions and website traffic
• Programming, monitoring, and optimising automated CRM flows based on customer behaviour
• Continuously adapting campaigns based on insights such as seasonality, timing, audience behaviour and external factors
• Producing and interpreting detailed performance reports using CRM tools, BI platforms and Excel
• Presenting insights internally and confidently discussing results with senior stakeholders
• Collaborating with the wider marketing, performance and creative teams.

• Previous experience in a CRM or email marketing specialist role.
• Hands-on experience using Klaviyo or a similar CRM platform.
• Strong understanding of segmentation, automation and behavioural targeting.
• Experience running and analysing A/B tests and performance campaigns.
• Highly data-driven, analytical and commercially minded.
• Confident interpreting performance data and explaining results clearly.
• Proactive, organised and comfortable working in a fast-paced environment.
• Creative in approach, with the ability to suggest ideas and improvements.

To hear more details about this opportunity,  to Ruth Harding – Business Partner at R13 Recruitment. If you do not hear from us within 5 working days of submitting your CV, please assume your application has been unsuccessful.