Senior Marketing Executive

Position: Senior Marketing Executive (Permanent)
Are you a builder, not a filler? Do you want to build a marketing function from scratch, with real influence over how it shapes up?

A founder-led investment startup is on a mission to arm You Tube creators with the funding, knowledge, and support they need to grow their channels into sustainable media businesses. They provide upfront capital investment to UK-based creators, alongside strategic advisory, brand deal sourcing, and commercial support. Now they're establishing a dedicated marketing function and seeking a Marketing Executive ready to take an active, hands-on role in building the brand with direct founding team access, real autonomy, and immediate impact.

THE COMPANY
Our client's founder brings 25+ years of experience in financial services and investment, supported by a talented cross-disciplinary team. The business model is unique: they invest in You Tube content creators, then deploy their in-house specialist expertise to help them grow their channels and build full-fledged digital media businesses. They're built on aligned incentives—when creators win, they win. They're now at a critical growth stage, seeking to establish a top-class marketing function to drive further growth.

YOUR

KEY RESPONSIBILITIES
Social Media Strategy & Execution – Develop and run presence across Linked In, X, Instagram, You Tube, and Tik Tok. Grow following, build brand awareness in the creator community, create resonant content, manage organic posting, paid campaigns, and community engagement.

Email Sequences & Outreach – Build and optimise cold outreach email campaigns in Hub Spot targeting UK creators. Own the full lifecycle: copy creation, personalisation, automation setup, A/B testing, and detailed performance reporting. Also develop inbound nurture sequences, onboarding flows, and strategic re-engagement sequences.

Marketing & PR Strategy – Get involved in shaping the marketing and PR plan. Identify effective channels for reaching creators, set targets, report on performance—bring ideas, test them, iterate. Develop messaging that enhances the public profile and visibility of the company and its creators.

Website & Content – Help develop an online content strategy: blog posts, case studies, landing pages, creator resources. Write in a voice that speaks directly to You Tube creators.

Creator Ecosystem & Partnerships – Build relationships within the UK creator world. Spot partnership opportunities with sponsors, agencies, creator networks, events, podcasts, platforms.

Analysis & Reporting – Use Hub Spot and social data to track performance. Make recommendations based on evidence, not assumptions.

WHAT WE'RE LOOKING FOR
Essential

Proven experience in a marketing role with solid experience with Hub Spot
Demonstrated track record running email campaigns and automation
Experience managing social media accounts for a business
Experience creating written content
Comfortable working with data and analytics to inform decisions
Desirable

B2B marketing or startup experience
Knowledge of the creator economy, You Tube, or digital media

Experience with paid social (Linked In, Meta Ads)
Design skills (Canva, Adobe, or similar)
Familiarity with CMS/website builders, SEO fundamentals, Google Analytics
Proficiency with AI/LLM tools beyond basic chat
THE KIND OF PERSON WHO WILL THRIVE

Ambitious – You want to grow and own a marketing function that scales with a fast-growing business, not just fill a seat.
Passionate – You believe in their mission and have a genuine desire to contribute to success.
Proactive – You don't wait to be told what to do. You spot opportunities, flag problems, and bring thoughtful solutions to the table.
Comfortable with ambiguity – Startup life means not everything is defined. You're energised by that, not paralysed by it.
Creator-savvy – You understand or are genuinely curious about the You Tube creator world. You know the difference between AdSense and a brand deal, or you're eager to learn. You follow creators, understand their challenges, and can speak their language.
Quality-driven – You'd rather do one thing well than five things poorly. You check your own work and care about details.
Strong communicator – You write…