Digital Marketing Specialist

Pivotal is an e-commerce-focused digital transformation agency based in Norwich. We are looking for a passionate and creative Digital Marketing Specialist to join our team.

In this Digital Marketing Specialist role, you'll join a global digital marketing and development agency, working with a range of high-end UK and US clients across a number of sectors and industries. You will oversee the implementation of end-to-end optimisation strategies, improving and optimising platforms for your clients. This role offers a unique opportunity to develop and exert influence within a globally renowned optimisation function.

As the Digital Marketing Specialist, you'll act as the main optimisation lead for a diverse range of well-known clients. You will help improve site performance, focusing on both strategy and design. You'll be responsible for managing a team of developers and gathering insights to inform marketing solutions and strategy. As a Digital Marketing Specialist, customer service, enterprise-level presentations, and account management experience are essential.

• Assist in the planning, development, and execution of optimisation strategies for client websites, with a focus on improving user experience, conversion rates, and overall performance.
• UX design, with the ability to work with multiple clients brand identities, considering usability and function, with a focus on conversions
• Conduct a thorough analysis of website and asset data, identify opportunities for improvement, and make data-driven recommendations to clients.
• Managing client communications, including results presentations and keeping them informed of their optimisation progress
• Manage a team of test developers to ensure tests are turned around promptly and highly quality.
• Collaborate with other Pivotal team members, including project managers, designers, and developers, to ensure that optimisation efforts align with client needs and business objectives.
• Stay updated with the latest trends and best practices in digital optimisation, sharing your knowledge with the team and implementing new strategies and tactics as needed.
• Ensure that client-facing departmental reports are of the highest calibre.

• Strong organisation and communication skills, both written and verbal written and verbal
• Design experience with a keen eye for detail and experience using design tools such as Figma or Photoshop
• Strong problem-solving skills with attention to detail
• An understanding of ecommerce – experience with CMS platforms such as Shopify and Magento 2
• A desire to devise end-to-end optimisation strategies
• An analytical brain with the ability to think critically
• Strong proficiency using Google Analytics
• Passionate about improving user experience and user journeys
• Strong presentation skills, including building and presenting reports to key stakeholders

• Agency-side or client-facing experience
• Experience with UX design
• Experience planning, conducting and analysing A/B and MV tests
• Experience with Convert (or similar AB testing tools) in a commercial environment
• An interest in emerging technologies like AI and machine learning