Marketing Manager; Content focused

Overview

My client are a specialist in their field. They are profitable, growing, and at an inflection point. Over £1.5m revenue, around 20 staff, strong margins, and real growth trajectory. Having just hired a commercial leader to drive revenue and scale the sales operation, they now need a Marketing Manager who's genuinely hands-on – someone who can execute strategy, own content creation, and build the marketing infrastructure that actually drives pipeline and supports the sales team.

• Own the content strategy and execution
  . You'll develop and execute a comprehensive content program that positions the business as thought leaders in their market. That includes white papers, case studies, thought leadership interviews, webinars, podcasts, conference presentations, and news content. You're not outsourcing these – you're owning them.
• Email marketing and nurture
  . You'll manage all email campaigns – nurture sequences, client updates, event invitations, and relationship-building communications. You understand lifecycle marketing and how to keep prospects and clients engaged.
• Website and landing pages
  . You'll own website strategy, design landing pages that convert, manage CRO (conversion rate optimisation), and ensure the website is a genuine asset for the sales team – not a brochure that sits there.
• Content creation and distribution
  . You'll lead content creation (writing, editing, interviewing executives for thought leadership). You'll manage dissemination across all channels – email, social media, blog, Linked In, and partner channels. You understand how to get content in front of the right people.
• Thought leadership program
  . You'll develop and run a program to position the MD and team as industry experts. This includes arranging and conducting interviews for white papers, preparing them for podcasts and webinars, and managing their public-facing presence.
• PR and brand building
  . You'll develop PR strategy, pitch stories to relevant publications, manage media relationships, and build the business brand as a credible, thought-leading partner.
• Events and webinars
  . You'll plan and execute webinars, manage conference strategy (which events to attend, speaking opportunities, sponsor ships), and own the marketing side of these activities.
• SEO and PPC (bonus). If you've got experience here, brilliant. These are valuable, but could be outsourced if not done in house. You'd be responsible for keyword strategy, content optimisation for search, and potentially managing PPC campaigns (or working with an agency if needed).
• Partner with sales
  . You're not working in isolation. The entire marketing function is designed to support the sales team. You'll understand their pipeline, their objections, their ideal clients – and you'll create marketing that actually helps them close deals.

• Content fundamentals
  . You understand what makes compelling content. You're comfortable writing (or editing others' writing). You understand structure, clarity, and how to communicate complex ideas simply. You've created white papers, case studies, or thought leadership content before.
• Execution mindset
  . You're not precious about getting things done. You can manage content production end-to-end – from concept to published piece. You're comfortable with tools like CMS platforms, email marketing software, analytics dashboards. You don't need someone else to do the work for you.
• Marketing infrastructure knowledge
  . You understand how marketing actually works. You know what a content calendar looks like. You understand email segmentation. You know how landing pages work. You've managed a website or blog. You understand the relationship between content, SEO, and conversion.
• Strategic thinking
  . You understand why you're creating specific content for specific audiences. You're not just producing content – you're thinking about buyer journey, nurture, and how marketing supports sales.
• Hands-on
  . You'll be doing a lot of the work yourself, at least initially. You're comfortable with that. You're not someone who needs a team of specialists around you to execute.
• Growth mindset
  . This business is growing. The marketing function…