Marketing Manager

* The team at Christian Jobs are managing the recruitment process for this position on behalf of Care for Children.*

Could your marketing skills help change the future for vulnerable children worldwide?

Do you believe powerful storytelling can inspire generosity and action?

Are you looking for a role where your professional expertise and personal values truly align?

Read on!

Location: Norwich, UK (Hybrid working optional with 2-3 days in the office in Norwich each week)

Reporting to: Head of Operations

Join Care for Children — and help build a world of children in families

Care for Children is an international charity working with governments to transform child welfare systems - moving away from institutional care and towards safe, loving, family-based alternatives. Since 1998, our pioneering work in China has helped a generation of disadvantaged children grow up in families, not institutions.

Now, with an ambitious new global strategy, we are expanding our reach so that every country can access the support needed to implement family-based care. This is a pivotal moment in our journey - and marketing has a vital role to play.

As our Marketing Manager
, you will help shape how the world sees Care for Children.

“The Marketing Manager will play a key part in highlighting the work of Care for Children and growing our reach, both online and offline.”

— Robert Glover, Founder & Executive Director

The Role

This is a hands-on, strategic role for an experienced marketer who thrives in a mission-driven environment. Reporting to the Head of Operations, you will lead our marketing across digital channels, campaigns and events.

From strengthening our online presence and telling powerful stories of change, to leading marketing activity at Christian conferences and fundraising events, your work will directly support children and families around the world.

Marketing Strategy – Develop and deliver a marketing plan that raises awareness, engages supporters, and drives fundraising

Digital – Manage the website, social media, and email campaigns to grow our online presence and supporter engagement

Campaigns and Content – Create and oversee compelling campaigns, stories and materials that share Care for Children’s vision and impact

Analytics and Reporting – Track results, report on impact, and use insights to improve future marketing

Collaboration – Work with internal teams, partners, and agencies to deliver effective marketing within budget

Events – Lead marketing around events (especially Christian conferences and fundraising events), ensuring strong promotion, booth presence, and follow-up

You’ll be an experienced and creative marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be motivated by purpose as much as performance and excited to use your skills to make a lasting difference.

You’ll bring:

• 3+ years’ experience in marketing
• Strong competency in digital marketing, including website management, social media growth, and email marketing
• Experience in planning and delivering marketing around events
• Creative storyteller with excellent written and visual communication skills
• Confident using marketing tools (e.g. Google Analytics, email platforms, social media management)
• Strategic thinker who’s also hands-on and practical
• Passion for Care for Children’s vision to see a world of children in families

Care for Children is an organisation with Christian values
, putting Jesus at the centre of their work. This role requires the postholder to be able to thrive in that setting and be sympathetic and accommodating of the Christian values of the organisation.

• Define and execute the marketing and communication activities according to our marketing plan
• Coordinate all marketing activities to generate leads
• Collaborate with other teams to promote offerings
• Inform clients and prospects of products and services through creative marketing strategies
• Track performance of all marketing campaigns

• Bachelor s degree or equivalent experience
• 3+ years  experience in marketing
• Ability to multi-task
• Strong verbal, written, and organizational skills