Marketing Manager

Indigo Swan is an award-winning UK energy consultancy helping organisations buy better energy.

We work with Finance Directors, Procurement teams and business leaders across the UK, partnering with them to navigate a complex and changing energy landscape. We’re known for doing things a little differently, with expertise, integrity and heart, and for building long‑term relationships, not transactional sales.

We are looking for an ambitious and creative Marketing Manager to push our business to the next level. We are looking for a passionate, motivated person who will work closely with the Board and teams across the business to reach our full potential with our external visibility and messaging.

This is a full‑time role, but 4 days a week (30 hours PT) will also be considered.

The Marketing Manager will take ownership of Indigo Swan’s marketing activities. This will include setting direction, maintaining consistency, and ensuring high‑quality execution across all channels.

This is a hands‑on role for someone who can create and manage, combining strategic thinking with day‑to‑day delivery. The role requires someone who is comfortable shaping plans, leading campaigns, and personally contributing to marketing output to ensure Indigo Swan remains visible, relevant and recognisable week in, week out.

You are expected to be trusted and respected by colleagues, prospects, clients and suppliers. You will be comfortable setting your own work plans and meeting deadlines agreed with high‑quality work.

Your main responsibilities will include:

Content Creation & Delivery (Hands‑on)

• Create and manage marketing content across social media, email marketing and website content
• Personally produce written content and simple visual assets
• Create and edit short‑form video content for digital channels
• Take content from idea through to published output
• Balance speed and quality while maintaining brand standards

Marketing Planning & Campaigns

• Plan and deliver marketing activity across social, email, content and website channels
• Own the marketing calendar and ensure activity is planned ahead
• Lead campaigns from concept through to delivery and review

Content Direction & Messaging

• Set and maintain content direction and standards
• Work with internal experts to turn insight into accessible content

Brand Management

• Act as guardian of the Indigo Swan brand
• Ensure consistency in tone, messaging and visuals
• Maintain and evolve templates and assets

Digital Performance & Insight

• Monitor performance across social, email and website channels
• Produce regular performance reporting
• Use insight to refine activity

Collaboration & Stakeholder Management

• Work closely with sales colleagues
• Coordinate with internal stakeholders and external suppliers
• Build simple processes to keep marketing moving

The ideal candidate will already have a good level of experience in marketing either directly at an SME or corporate role, or via an agency. You will have the following skills, and clearly be able to demonstrate them with practical examples:

• Experience in a marketing role with responsibility for planning and delivery
• Comfortable creating content as well as managing campaigns
• Strong writing and communication skills
• Organised, proactive and delivery‑focused
• Strong eye for quality and consistency
• Commercially minded
• Confident with senior stakeholders

You will know, and understand, how to get the most from the following tools and platforms:

• Linked In and social platforms
• Email marketing tools (e.g. Mailchimp)
• Website CMS platforms
• Basic video creation and editing tools
• Basic analytics and reporting tools

We are not expecting you to come from an energy background but if you understand the industry, especially B2B sales, this will be an advantage. We will expect you to get to grips with energy sector knowledge quickly and demonstrate a clear understanding of basic industry terms and functions, and recognise any knowledge gaps you have and seek to fill them.

You are expected to have a desire to keep learning and building up your expertise. For anything you don’t know, you’ll be expected to know who to ask to help you learn more about complex industry issues.

You will have a…