Senior Digital Media Executive

Senior Digital Media Executive

Department: Media - Media Planning and Activation

Employment Type: Full Time

Location: Norwich

Gravity Global is the world's most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that is shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We're a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission - to deliver exceptional work that makes an impact. We're growing fast - across continents and disciplines - and we're looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.

We're searching for a detail-oriented Senior Digital Media Executive to join our growing digital media team. This is an exciting opportunity to work across multi-channel campaigns, including Paid Search, Paid Social, You Tube/video, Display/retargeting and, where relevant Reddit, Tik Tok and Nextdoor.

You will be part of a multi-disciplinary team, working alongside strategy, content, analytics, Ad Operations, SEO, Account Service and Web/Development functions. You will take ownership of day-to-day campaign delivery across assigned accounts while contributing to media strategy, planning, measurement and client recommendations across a range of global clients.

• Manage and optimise Paid Search and Paid Social campaigns across platforms such as Google Ads, Microsoft Advertising/Bing, Linked In, Meta, Reddit, Tik Tok, X and Nextdoor, with exposure to You Tube/video, Display/retargeting, programmatic and CTV/OTT activity where relevant.
• Take ownership of day-to-day campaign delivery across assigned accounts, ensuring activity is implemented accurately, on time and in line with agreed performance objectives and best practices.
• Contribute to and, where appropriate, lead the development of paid digital strategies and media plans, including audience research, channel selection, forecasting, budget allocation and use of industry tools.
• Manage media budgets and pacing, identify risks and opportunities, and ensure campaigns are delivered in line with performance objectives and client requirements.
• Own campaign setup, trafficking and pre-launch QA, including account structure, naming conventions, budgets, targeting, creative, URLs, platform settings and tracking requirements.
• Implement and maintain measurement requirements, including GA4/GTM, conversion tracking, UTM/tagging governance, platform pixels and other relevant tracking or integration requirements, working with specialist teams where needed.
• Monitor campaign performance, carry out ongoing optimisation and maintain accurate performance tracking across relevant platforms and reporting tools.
• Analyse campaign performance and identify actionable insights, trends, testing opportunities and recommendations to improve performance across channels and networks.
• Contribute to client reports, performance reviews and status meetings, presenting accurate data, analysis and clear recommendations and responding professionally to client questions.
• Build effective day-to-day relationships with assigned clients and act as a reliable paid media contact for agreed work streams.
• Work collaboratively with Account Service, Analytics, Ad Operations, SEO, Creative/Content, Web/Development and other internal teams to deliver high-quality client work.
• Support the identification and testing of new opportunities across channels, networks, formats and platform features to improve campaign performance.
• Stay up to date with digital media trends, platform updates, measurement changes and best practices, and share relevant learning with the wider team.

• 18+ months of experience managing Paid Search and/or Paid Social campaigns, including Google Ads and paid social platforms; experience across video, Display/retargeting, programmatic or CTV/OTT is desirable.
• Demonstrable experience owning day-to-day campaign delivery and contributing to paid digital strategy, media planning and client deliverables.
• Strong understanding of campaign setup, account structure, targeting, tracking, trafficking, QA, budget management and reporting.
• Practical understanding of GA4, Google Tag Manager, conversion tracking, UTM/tagging and platform measurement requirements.
• Experience using reporting and analysis tools to monitor performance, derive insights and make optimisation recommendations.
• Strong analytical skills, attention to detail and a high level of accuracy in campaign and budget management.
• Good verbal and written…