Brand Manager

Brand Manager (Direct-to-Consumer Subscription Marketing)
Location: Hybrid Norwich City Centre

We're looking for an ambitious and commercially minded Brand Manager to join a fast-growing organisation operating within the health, safety and well becoming sector. This is an exciting opportunity to take ownership of a consumer-focused subscription proposition, driving brand growth, customer acquisition, retention and lifetime value.

Working at the intersection of brand, digital marketing and commercial performance, you'll play a pivotal role in shaping how consumers discover, engage with and remain loyal to our services. You'll be responsible for developing and delivering marketing strategies that fuel sustainable growth across direct-to-consumer channels. This role would suit someone with strong experience in subscription-based businesses
, D2C marketing
, customer life cycle management and data-driven decision making.

• Develop and execute brand and marketing strategies to drive subscription growth and market share.
• Lead customer acquisition campaigns across digital and offline channels.
• Optimise the end-to-end customer journey, from awareness and consideration through to conversion, retention and advocacy.
• Monitor and improve key metrics including customer acquisition cost (CAC), conversion rate, churn, retention and lifetime value (LTV).
• Work closely with digital, product, sales and customer experience teams to ensure a seamless and compelling customer proposition.
• Manage agency relationships, creative development and campaign delivery.
• Use customer insights, market research and performance data to inform marketing strategy and investment decisions.
• Identify opportunities for product and proposition enhancement based on customer needs and market trends.
• Maintain brand consistency across all customer touchpoints.
• Manage marketing budgets and evaluate campaign effectiveness.

You'll be a strategic thinker with a strong commercial mindset and the ability to balance brand-building activities with performance marketing objectives.

• Experience in a Brand Manager
  , Senior Marketing Manager or similar role.
• Proven success within a subscription, membership, recurring revenue or SaaS environment
  .
• Strong understanding of D2C customer acquisition and retention strategies.
• Experience managing multi-channel marketing campaigns.
• Ability to analyse data and translate insights into actionable growth plans.
• Excellent stakeholder management and communication skills.
• Budget management experience.

• Experience with in healthtech, care, wellbeing, connected services, telecoms, or consumer technology sectors.
• Familiarity with CRM, customer lifecycle marketing and marketing automation platforms.
• Knowledge of regulated consumer markets.

• Opportunity to shape the growth of a purpose-led consumer brand.
• High visibility role with significant impact on commercial performance.
• Collaborative and supportive culture.
• Competitive salary and benefits package.
• Hybrid and flexible working arrangements.