Digital Marketing Officer

Digital Marketing Officer
37 hours per week, 52 weeks per year
Salary: £33,947 - £35,946 per annum

Location:

City College Norwich
Are you a data-driven marketer looking to make a real impact? We're seeking an enthusiastic Digital Marketing Officer to help drive engagement, generate leads and support student recruitment through innovative digital marketing campaigns.
This is an exciting opportunity to join a busy and ambitious marketing team, where you will deliver impactful digital marketing campaigns, manage paid advertising activity, grow our online audiences and help drive student recruitment through digital content.
About the Role
You will be responsible for planning, delivering and optimising digital marketing campaigns across a range of channels.

Key responsibilities include:

• Delivering integrated digital marketing campaigns across multiple platforms.

• Managing and optimising paid advertising campaigns through Google Ads, Meta, Linked In, You Tube and other digital channels.

• Creating engaging digital content for web, email and social media.

• Monitoring campaign performance and producing insightful reports.

• Maintaining and developing website content using the college CMS.

• Managing day-to-day social media activity and audience engagement.

• Working closely with curriculum, admissions and student services teams to support learner recruitment.

• Supporting the promotion of college events and open days.
About You
We are looking for someone who can bring creativity, technical expertise and a passion for digital marketing.

You will have:

• A Level 4 qualification or above in Marketing, Digital Marketing, Communications, Business, Media or a related subject.

• At least one year's experience in a digital marketing role.

• Experience delivering successful multi-channel digital campaigns.

• Experience using website Content Management Systems (CMS).

• Excellent analytical skills and the ability to use data to improve performance.

• Outstanding communication and stakeholder management skills.

• Great attention to detail and the ability to manage multiple priorities.
Marketing qualifications such as CIM, IDM, Google or Meta certifications would be advantageous.
Why Join Us?
At City College Norwich, you'll be part of a collaborative and ambitious team dedicated to transforming lives through education. We offer the opportunity to develop your skills, contribute to meaningful campaigns, and play a key role in helping learners discover their future with us.
If you're a creative digital marketer with a passion for delivering results and making a difference, we'd love to hear from you.

To view the full

Job Description and Person Specification for the role and to apply please click on 'Fast Apply'.

The closing date for applications is Sunday 25 October at midnight

As a college we are required to undertake various Safer Recruitment checks as set out within the guidance from the Department for Education Keeping Child Safe in Education. We require all staff to undertake an enhanced Adult and Child Workforce DBS Check and to register with the DBS Update Service.

Please note:

From 28 November 2020 the government implemented changes to the filtering rules, and we have been instructed that we cannot accept any update service checks on DBS certificates that have been issued before this date. Therefore, a new one must be completed with City College Norwich.