Digital Consumer Marketing Specialist

Position:Digital Consumer Marketing Specialist

Location: Norwood, MA

Job :268

# of Openings:1

Digital Consumer Marketing Specialist

Department:
Marketing/Creative Services

Location:

Norwood, MA (Hybrid)

M.S. Walker Brands is seeking a highly organized, detail-oriented Digital Consumer Marketing Specialist to strengthen the digital presence of its wine and spirits portfolio. This role will ensure that brand information and approved assets are accurate, current, and consistently presented across the M.S. Walker website, major e-commerce and retailer platforms, wholesale communications, social media, and consumer email channels.

Working closely with Brand Management, Creative Services, Sales, suppliers, distributors, and retail partners, the Digital Consumer Marketing Specialist will manage digital brand information, improve online discoverability, support consumer engagement, and maintain strong operational discipline across multiple brands and platforms.

• Maintain and update brand pages on the M.S. Walker website using Word Press or a comparable content management system.
• Ensure brand stories, product information, tasting notes, awards, ratings, imagery, and downloadable materials are accurate and current.
• Coordinate website updates related to new product launches, packaging changes, brand initiatives, and seasonal priorities.
• Conduct recurring website audits to identify outdated information, broken links, missing assets, and opportunities to improve consistency and usability.
• Apply basic search engine optimization practices to improve brand and product discoverability.

• Monitor brand and product content across major e-commerce and retailer websites, including  and other priority national and regional accounts.
• Ensure product descriptions, bottle images, lifestyle imagery, ratings, awards, and other approved content are accurate and up to date.
• Identify content gaps and inaccuracies and coordinate corrections with suppliers, distributors, retailers, and third-party platform contacts.
• Support product launches by ensuring approved information and assets are available across relevant consumer-facing digital channels.
• Maintain a recurring audit process and completion tracker for priority products and platforms.
• Monitor competitive activity and evolving digital shelf practices within the beverage alcohol category.

• Maintain organized digital asset libraries for priority brands, including logos, bottle shots, lifestyle imagery, videos, sell sheets, brand guidelines, and other approved materials.
• Manage asset naming conventions, version control, expiration dates, and archival practices to help ensure teams use current materials.
• Coordinate quarterly digital asset updates and communicate newly available materials to the M.S. Walker wholesale network.
• Ensure distributor partners and field sales teams can easily access current brand assets and product information.
• Respond to routine asset requests from internal and external stakeholders and route custom creative requests through the appropriate process.
• Coordinate submissions of priority wines and spirits to leading industry publications, competitions, and rating organizations to secure third-party accolades that support consumer awareness and purchase consideration.
• Track ratings, awards, and competitive recognitions and ensure results are incorporated across brand websites, e-commerce platforms, social media channels, sales materials, and distributor communications to maximize digital visibility and sales impact.

• Manage the M.S. Walker Brands Instagram presence in…