Director of Multifamily Marketing

Hall Keen Management is seeking an experienced, strategic, and hands-on Director of Multifamily Marketing to lead our marketing function, strengthen the Hall Keen brand, support company growth, and serve as a strategic marketing partner to our property management teams.

This is a supervisory leadership role within the marketing department, overseeing and collaborating with marketing team members while working closely with Property Managers, Regional Managers, and on-site leasing teams across the portfolio.

The Director will set marketing strategy, establish priorities, guide the team's work, manage resources and vendors, and ensure that marketing initiatives deliver results. At the same time, this is a role that stays close to the properties. The Director must be willing to get out into the field, understand what property teams are experiencing, and step in personally when a community needs additional marketing or leasing support.

The Director will be expected to move comfortably between department leadership, corporate strategy, and hands-on property support.

• Lead the marketing team
  - Set priorities, provide direction, develop team members, allocate resources, and ensure the department delivers high-quality, effective work.
• Support the properties
  - Partner closely with Property Managers and leasing teams to help communities generate traffic, convert leads, improve occupancy, and compete effectively in their local markets.
• Build the Hall Keen brand and support growth
  - Strengthen the company's overall brand, reputation, visibility, and marketing platform in support of long‑term growth.

• 7+ years of progressive marketing experience, preferably in multifamily housing, real estate, hospitality, or another multi-location environment.
• Experience supervising or leading a marketing team.
• Strong understanding of multifamily marketing, leasing, lead generation, digital marketing, and resident engagement.
• Experience managing a brand across multiple locations or business units.
• Strong project management, organizational, and delegation skills.
• The ability to develop strategy while remaining highly execution‑oriented.
• Excellent communication and relationship‑building skills.
• Experience managing budgets, agencies, vendors, and external partners.
• Strong analytical skills and an understanding of marketing performance metrics.
• A willingness to travel to properties and spend meaningful time with on‑site teams.
• A roll‑up‑your‑sleeves attitude and willingness to personally help with leasing when a property needs additional support.
• The ability to lead through influence and build strong partnerships with operational leaders.

In short: lead the team, support the properties, strengthen the brand, and help Hall Keen grow.

Hall Keen Management is an equal opportunity employer. We value diverse perspectives and are committed to creating an inclusive workplace where our employees can thrive.

• Lead, supervise, and develop members of the marketing department.
• Establish department priorities, workflows, goals, and performance expectations.
• Delegate projects effectively while maintaining accountability for quality and results.
• Coach and mentor team members and help develop their skills and professional growth.
• Ensure the marketing team is responsive to the needs of property management and the broader organization.
• Establish consistent processes, tools, standards, and…