Lead Conversion Manager

Position: Lead Conversion Manager (Permanent)
Lead Conversion Manager

Nottingham | £40,000 basic + bonus | Full-time | Office-based

An established and growing professional services organisation is seeking an experienced Lead Conversion Manager to take ownership of inbound enquiry performance and conversion across multiple service lines.

This is a pivotal commercial role, responsible for ensuring enquiries are handled efficiently, progressed effectively and converted into instructions, while maintaining high standards of data accuracy, responsiveness and client experience.

The Role

Reporting into senior leadership, you will have full ownership of the inbound lead journey from initial enquiry through to outcome.

Key responsibilities include:

Developing and executing lead conversion strategies in partnership with Marketing, with clear ROI and performance targets

Qualifying inbound phone and email enquiries daily to assess suitability and maximise conversion

Setting, monitoring and enforcing response-time SLAs across enquiry, quote and follow-up stages

Owning and managing the CRM lead pipeline, ensuring all leads are progressed or closed within agreed timescales

Maintaining excellent CRM data quality through regular audits, reporting and process control

Producing weekly and monthly performance reports highlighting trends, conversion gaps and opportunities

Working closely with fee-earning and operational teams to ensure smooth and timely lead handovers

Implementing structured follow-up processes to improve conversion rates

Line managing and coaching a Business Development Executive, including KPIs, activity targets and 1:1s

Identifying new lead sources, referral opportunities and continuous process improvements

About You

You’ll be a commercially focused, data-driven individual with a strong background in lead conversion, enquiry management or sales operations.

You will ideally have:

3+ years’ experience in lead conversion, lead management, sales operations or similar roles

Strong CRM experience with the ability to track, analyse and improve performance

A results-focused mindset with confidence working to targets and SLAs

Excellent communication skills and a persuasive, professional approach

Experience managing performance, KPIs and coaching others

Strong organisational skills and attention to detail

The ability to work collaboratively across marketing, sales and operational teams

A degree in Marketing, Business or a related field is desirable but not essential if you have relevant experience.

What’s on Offer

£40,000 basic salary plus performance-related bonus

35-hour working week

A high-impact role with real ownership and visibility

Supportive leadership and autonomy to shape processes

Clear scope for progression within a growing organisation