Growth Marketing Manager

DG Group is a national, award-winning transport and technology services business.

We are fast growing and expanding national business with over 50 years’ experience in the industry. It's a fabulous place to work, with a supportive team of friendly, productive staff. If you would like to join an established business that develops champions in everything we do, read on.

Previously ranked within the Top 20 Investors in People award shows our commitment to learning and development, we have created an environment of continuous improvement so we all can flourish and grow to become the best we can be.

We have yearly staff events, weekly customer service awards, great training program and a productive friendly environment. We all work together to achieve our business goals.

DG Group is a corporate business with family values where people do matter. Our policy is to develop and recruit from within where possible.

Journey by journey we're changing the way we move. Imagine a greener and cleaner environment bringing transportation, services and people closer. Our technology joins communities and it's all driven by YOU.

Customer for Life, Family Values, Environmentally Friendly, Champion, Established, Team, Community

The Growth Marketing Manager is accountable for driving profitable revenue growth across all Group B2C brands. This role owns customer acquisition, conversion, retention and revenue performance across every operating company and manages a global, AI-enabled offshore marketing delivery team to execute at scale.

This is not a campaign management role. It is a commercial growth role with direct responsibility for bookings, revenue and return on marketing investment.

The Growth Marketing Manager will be measured on:

• Total bookings generated
• Revenue growth by brand and location
• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)
• Conversion rates across web and app
• Repeat usage and customer lifetime value

They are the single point of ownership for B2C growth performance across the Group.

• Own the growth plan for each fleet and brand
• Set revenue, booking and acquisition targets by location
• Allocate marketing spend based on return and market opportunity
• Continuously optimise for profitability, not just volume
• Lead performance across paid search, paid social, organic, local SEO, marketplaces and partnerships
• Ensure marketing activity aligns with fleet availability, pricing and operational capacity
• Work closely with operations to avoid wasted demand

• Manage and direct the offshore delivery team responsible for:
• Creative production
• Website and landing pages
• Reporting and optimisation
• Set priorities, targets and output standards
• Ensure quality, speed and cost efficiency

• Implement AI-driven tools for:
• Creative production
• Reporting
• Replace manual processes with scalable, automated workflows wherever possible

• Build a clear performance view by brand, city and channel
• Identify where growth is profitable and where it is not
• Provide the Group with actionable insight, not vanity metrics

• Can demonstrate strong commercial judgement, linking growth decisions directly to revenue, margin and profitability.

• Can demonstrate ownership of an end‑to‑end growth strategy, translating intent into measurable business outcomes.
• Can demonstrate confident use of data and insight to inform decisions, challenge assumptions and optimise performance.

• Can demonstrate the ability to lead through influence, aligning senior stakeholders around shared growth priorities.

• Can demonstrate deep understanding of customer value drivers and market dynamics to enable sustainable growth.

• Can demonstrate personal accountability for outcomes, making sound decisions at pace in complex or ambiguous environments.
• Can demonstrate leadership that consistently role‑models company values, balancing commercial performance with long‑term value for customers, our people and…