Sales Director

Domestic & General is looking for a commercially driven Director of Sales, UK to lead our national sales strategy and deliver sustainable growth while ensuring strong customer outcomes and full regulatory compliance.

You’ll lead all UK contact centre sales activity (inbound and outbound), manage outsourced partners, and own responsibility for sales performance, conduct, pricing effectiveness and capacity planning. Working closely with Marketing, Operations, Finance and Compliance, you’ll optimise demand generation, conversion and long‑term value within a highly regulated environment.

• Define and execute the UK sales strategy to deliver growth, customer value and regulatory excellence
• Lead internal and outsourced sales operations, ensuring consistent performance and conduct
• Own UK sales targets, including revenue, conversion, margin and customer value
• Provide oversight of outsourced partners across performance, risk, quality and contractual outcomes
• Partner with Marketing on demand generation, pricing and proposition strategy
• Ensure full compliance with FCA requirements, SMCR responsibilities and internal policies
• Lead performance management, KPIs, MI and strategic interventions
• Oversee workforce planning to ensure capacity aligns with sales demand
• Drive colleague capability, engagement and incentives while managing conduct risk
• Lead pricing analysis and commercial optimisation
• Monitor market and competitor trends to identify risks and opportunities
• Contribute to wider UK Operations strategy and transformation

• Expertise in regulated sales operations (financial services, insurance or similar)
• Strong knowledge of FCA conduct rules and SMCR governance
• Experience leading large, multi‑channel sales teams across internal and outsourced models
• Advanced commercial and data‑driven decision‑making skills
• Proven track record delivering significant sales performance at scale

• Annual discretionary bonus amount depends on your performance and D&Gs.
• Generous pension scheme – any contributions you, D&G will match up to 7.5%
• 25 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Free D&G protection plan and employee discounts to family and friends
• Health cash plan – employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more.
• Cover also includes unlimited access to a 24/7 virtual GP service
• Life assurance – employer funded cover of 4x basic salary
• Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services:
• Salary Finance – access to savings and borrowing through payroll
• Car Leasing – access to a carbon neutral salary sacrifice car leasing scheme, with an all‑inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand‑new vehicles
• Travel Loans – interest free loans to help spread the cost of annual travel tickets
• Cycle to Work – tax efficient bike and cycling equipment worth up to £1,000
• Health & Wellbeing – discounted gym membership, online virtual workout sessions, online culinary classes

At Domestic & General, we’re committed to creating an inclusive workplace where everyone feels welcome. We want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we’d still encourage you to apply.

Domestic & General is an equal opportunities employer, which means we treat people fairly and welcome applications from all suitably skilled individuals regardless of gender, age, race, disability, ethnic background, religion or belief, sexual orientation, gender reassignment, or marital/family status.

We embrace flexibility in how, when, and where you work. Most of our colleagues follow a smart working approach—spending at least 50% of their time in the office—balancing collaboration with flexibility. We also consider part‑time roles and job shares.

Please note:

We have a thorough referencing process, which includes criminal record checks.

At Domestic & General, we are proud of our 100‑year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.