Education , University , Ed

The Vice President for Enrollment Management serves as the College’s chief enrollment strategist, providing visionary leadership for undergraduate and graduate recruitment, financial aid, enrollment operations, and identifying new markets to attract learners (master’s, micro credentials, hybrid learners, etc).

Reporting directly to the President, the Vice President is responsible for developing and executing innovative, data-informed strategies that strengthen enrollment, optimize net tuition revenue, and support the long-term financial sustainability of the institution.

The successful candidate will possess an entrepreneurial mindset and a demonstrated ability to stabilize and/or grow traditional undergraduate enrollment while identifying and developing new markets and pathways for learners. Working collaboratively across Academic Affairs, Student Affairs, Athletics, Marketing and Communications, and Finance, the Vice President will advance student success and institutional goals through strategic enrollment planning and financial aid leveraging.

This leader will play a critical role in aligning enrollment strategy with Ursinus College’s mission, distinctive value proposition, and APEX initiative.

• Serve as the College’s chief enrollment strategist and provide visionary leadership for all enrollment management functions, including admissions, financial aid, enrollment operations, and strategic enrollment planning.
• Develop and implement a comprehensive enrollment strategy that advances Ursinus College’s mission, strengthens institutional sustainability, and supports long‑term growth.
• Establish measurable enrollment goals and key performance indicators related to recruitment, net tuition revenue, and discount rate.
• Advise the President and senior leadership team on enrollment trends, demographic shifts, market conditions, and emerging opportunities.
• Must possess an entrepreneurial mindset and demonstrate a willingness to challenge conventional enrollment models.

• Lead efforts to stabilize and/or grow undergraduate enrollment through innovative recruitment, outreach, and yield strategies in the region, nationally, and internationally.
• Develop and implement a comprehensive graduate enrollment strategy, including the creation of enrollment processes, recruitment infrastructure, market analysis, and student support pathways necessary to successfully launch, grow, and sustain graduate and professional programs.
• Identify, evaluate, and develop new enrollment opportunities, including transfer students, adult learners, certificates, partnerships, and other emerging learner populations.
• Collaborate with academic leadership to align academic offerings with student demand, workforce needs, and market opportunities.
• Advance enrollment initiatives that support the College’s strategic priorities and strengthen its competitive position in the higher education marketplace.
• Champion APEX at Ursinus and work closely with the Marketing and Communication team to leverage the college’s unique value proposition.
• Work closely with Athletics to optimize student‑athlete population with an understanding of the return on investment.
• Develop and oversee a comprehensive financial aid leveraging strategy that balances access, affordability, enrollment growth, and institutional financial sustainability.
• Advocate for the college’s participation in the American Talent Initiative and support of Pell‑eligible students.
• Utilize data analytics and predictive modeling to optimize scholarships, discount rate management, and net tuition revenue.
• Partner closely with Finance to develop enrollment forecasts, revenue projections, and multi‑year enrollment scenarios.
• Evaluate and implement innovative pricing, packaging, and financial aid strategies designed to improve enrollment outcomes and student persistence.
• Work closely with Advancement to ensure scholarships are awarded in a timely manner and donor impact reporting is sufficient.

• Collaborate with Academic Affairs and Student Affairs to create a seamless student experience that…