Data Analyst - Digital

Role:
Data Analyst

Contract:
Permanent

Shift pattern:
Full Time

Location:
Nottingham

Closing date:

Recruitment Partner:
Matthew Nelligan

Join Digital Analytics in Boots' Nottingham-based Digital team. We're seeking a Digital Analyst who can apply analytics skills to deeply understand commercial performance and customer behaviour on our digital platforms. This role will partner with cross‑functional teams to apply advanced analytics on large datasets, driving better decisions and data‑driven products. Reporting to the Digital Analytics Manager, you will help to create the most compelling omnichannel beauty, health, and wellness experience in the UK.

Your core mission is to enable data‑driven decisions by providing a deep understanding of our commercial performance and customer behaviour. You will be an expert on our digital datasets, including Google Analytics, and will apply advanced analytics to uncover key insights. Your analysis will focus on critical business themes like customer acquisition, retention, and conversion with a lens on products and services, allowing you to identify patterns, causal factors, and predict future performance.

This is a hands‑on role where you will be an active partner to stakeholders. You will mature the business's data understanding by developing analysis, and improving dashboards and other data products. Your insights will directly influence daily tactical decisions and long‑term strategic planning, driving tangible growth opportunities.

• Explain digital performance, providing clear insights on its drivers and recommending relevant next steps to Ecommerce and commercial decision‑makers.
• You will translate complex data into clear narratives for non‑technical partners. You will promote data literacy and a self‑service analytics culture across the organisation.

• Apply advanced analytical techniques to understand our performance and customer behaviour from a variety of different data sources. Your work will reporting to the Digital Analytics Manager.
• You will help to create the most compelling omnichannel beauty, health, and wellness experience in the UK. Your core mission is to ensure data‑driven decisions by providing an understanding of our commercial performance and customer behaviour.
• You will be an expert on our digital datasets, including Google Analytics, and will apply advanced analytics to uncover key insights. Your analysis will focus on critical business themes like customer acquisition, retention, and conversion with a lens on products and services, allowing you to identify patterns, causal factors, and predict future performance. This is a hands‑on role where you will be an active partner to stakeholders.
  
  You will mature the business's data understanding by developing analysis, and improving dashboards and other data products.
• Your insights will directly influence daily tactical decisions and long‑term strategic planning, driving tangible growth opportunities.
• Explain digital performance, providing clear insights on its drivers and recommending actionable next steps to Ecommerce and commercial decision‑makers.
• You will translate complex data into clear, compelling narratives for non‑technical stakeholders.
• You will promote data literacy and a self‑service analytics culture across the organization.

• Apply advanced analytical techniques to understand business performance and customer behaviour from a variety of disparate data sources. Your work will involve integrating and reconciling datasets with different definitions to provide a holistic view that enhances our ability to direct business strategy and justify investment. This also includes ensuring data collection and analysis practices are compliant with relevant data protection regulations (e.g., GDPR/UK GDPR).
  
  Bridging the Gap:
  Guide communication between the Digital Trading team and the Digital Analytics function.
• You will share insights, methodologies, and best practices to maximise the value of our digital data investments across the business.

• Support the analytics team's data…