Business Analyst

Digital Business Analyst

Because we strive to put people first. Culture, our way. Technology t a career at Primark all about? The positive impact you're making, the experiences you're having and the people you're with. You're our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

• Gather and Translate Requirements Conduct interviews, workshops, and documentation reviews to capture business needs and convert them into clear acceptance criteria for the Product team.
• Collaborate for Value-Driven Delivery Work closely with Product Owners and cross-functional teams to ensure innovative, optimized, and sustainable digital product delivery.
• Champion Agile Practices Promote Agile methodologies, uphold standards, and implement process improvements to boost team productivity.
• Remove Impediments and Report Progress Partner with Delivery Managers to resolve obstacles and maintain accurate status and productivity reporting.
• Maintain System Knowledge Build and sustain a deep understanding of current systems and applications to inform future solutions.
• Support Strategic Decision-Making Help Product Owners challenge assumptions, leverage data for decisions, and identify opportunities to optimize digital performance.

People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle:
Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

• Business Analysis Experience Minimum of 3 years in a Business Analysis or business relationship management role within a digital environment.
• Domain Expertise Proven industry or functional experience, ideally gained through working in eCommerce.
• Educational Background Relevant degree, equivalent qualification, or demonstrable experience.
• Digital Systems Proficiency Strong hands‑on experience with digital merchandising, SEO, content management systems, and design tools such as Figma.
• UX/UI Knowledge Solid understanding of customer experience principles, including UX and UI best practices.
• Agile Certification (Preferred) Certification in Agile Product Ownership, Scaled Agile, Scrum Master, or equivalent is desirable.

Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours.

At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead.

And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology, please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

Our fashion isn't one‑size‑fits‑all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at