Lifecycle Marketing Exec

Overview

Lifecycle Marketing Executive
Gloucestershire (Hybrid – 2–3 days office)
£32,000 – £35,000 + bonus + benefits

• Ownership of a key revenue-driving channel
• Opportunity to shape lifecycle strategy, not just execute
• Hybrid working with a collaborative, supportive team
• Strong brand presence and multi-channel exposure
• Clear progression into CRM Manager / Lifecycle Lead

A well-established, multi-brand business is looking to appoint a Lifecycle Marketing Executive to play a key role in driving customer engagement and revenue through email and CRM activity.

This is a high-impact role sitting within the digital marketing team, with ownership of lifecycle campaigns, customer journeys, and performance optimisation across multiple brands.

You’ll be joining a business with a strong customer base, a clear growth trajectory, and a real focus on data-led marketing.

You’ll take ownership of email and lifecycle marketing activity end-to-end — from planning through to execution and performance analysis.

• Plan and deliver multi-channel lifecycle campaigns (primarily email)
• Build, manage and optimise automated customer journeys
• Drive segmentation and personalisation using customer data
• Own campaign execution (briefing, testing, scheduling, deployment)
• Analyse performance and deliver actionable insights
• Lead A/B testing to improve engagement and ROI
• Collaborate with digital, trading and brand teams
• Ensure best practice across GDPR, deliverability and data compliance
• Support continuous improvement of CRM platforms and processes

• 2–4+ years’ experience in email / CRM / lifecycle marketing
• Strong understanding of customer journeys, automation & segmentation
• Experience with platforms such as Adobe Campaign, Salesforce, Hub Spot, Klaviyo or similar
• Data-driven mindset with strong analytical capability
• Experience delivering campaigns end-to-end
• Highly organised with strong attention to detail
• Comfortable working cross-functionally with multiple stakeholders