Senior SEO Strategist

This is an exciting opportunity to make your mark by working with one of the largest and most successful independent SEO agencies in the UK, driving tangible commercial impact for leading brands while working alongside like-minded search specialists in our award-winning agency culture.

SALARY: £37,900

See our Impression's Benefits Booklet to find out more

This pivotal role sits within our SEO department and is responsible for building solid client relationships and delivering outstanding organic search results across a portfolio of complex, high-value client accounts.

Given the senior strategic nature of this role, we are looking for candidates who can demonstrate established client leadership, senior stakeholder management, and a relentless focus on search performance and ROI.

While we typically expect at least 5+ years of experience in an SEO-specific role, we will choose successful candidates based on their strategic vision, client relationship skills, and proven track record of results.

• Account & Strategy Ownership: Creating and managing successful, high-impact SEO strategies across national and international markets, particularly for complex or higher-value accounts, confidently owning long-term roadmaps and account retention.
• Client Relationship Building & Trust: Building strong, lasting, and trusted partnerships with senior client stakeholders, acting as a reliable strategic advisor who understands their commercial drivers and business models.
• Cross-Team
  
  Collaboration:
  
  Working seamlessly alongside internal account teams, including Client Performance, to align technical execution with overarching client performance and business goals.
• Results Delivery & ROI: A proven track record of delivering measurable organic growth, using clear performance, activity, and KPI reporting to demonstrate tangible ROI and value for clients.
• Team Mentoring & Quality Control: Demonstrating high standards of delegation and guidance, acting as a technical and strategic mentor for supporting team members (strategists, executives, analysts), providing rigorous QA, and ensuring exceptional deliverable quality.
• Adaptive Thinking & Agility: Applying adaptive thinking strategically across client challenges, keeping pace with changing search engine environments, emerging SERP features (including AI-driven search), and broader digital trends.
• Cross-Channel Strategy: A developed understanding of organic search within broader digital marketing, collaborating effectively with other channel owners (such as Digital PR, Influencer and Social) to maximise campaign performance and value.

(Agency experience is highly beneficial for this role, and experience across varied verticals and industry segments, including lead generation and e-commerce, will aid your application.)

The Senior SEO Strategist is a key strategic lead within the SEO department, focused primarily on managing high-tier client partnerships, delivering exceptional SEO performance, and elevating the quality of work produced across their accounts.

Client Ownership & Performance Delivery

• Channel Ownership & Accountability: Assume full strategic accountability and channel ownership for high-value client partnerships, navigating stakeholder priorities to secure long-term client satisfaction and retention.
• Strategy & Roadmap Development: Create, maintain, and adapt multi-market SEO strategies and long-term roadmaps that respond to algorithmic updates, changing user behaviour, and evolving search technologies.
• Quality Assurance: Perform rigorous Quality Assurance (QA) on deliverables and strategies produced by supporting team members, ensuring all client-facing work meets Impression's high standards before delivery.
• New Business & Pitching: Lead the SEO component of the new business phase for new prospects, including reviewing briefs, crafting pitch decks, running forecasting, and presenting pitch strategies to win new client business.
• Performance &
  
  Risk Management:
  
  Partner closely with our existing Client Performance team to proactively identify risks or performance stagnation in client accounts, bringing pre-formulated solutions, strategic recommendations, and performance enhancements to maintain growth.
• Stakeholder Communication: Lead transparent, high-impact client communication through regular performance updates, strategy calls, and Strategy Planning Meetings (SPMs).

Mentoring & Department Support

• Mentoring & Guidance: Act as a trusted mentor and…