District Sales Manager

About The Role

At Mini Med, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.

We are looking for a commercially astute individual to lead the regional commercial strategy and execution to achieve sustainable growth, market expansion, and customer engagement objectives across the North West and East of England, including Yorkshire. Responsible for driving business performance through strategic leadership, cross‑functional collaboration, market development initiatives, and the creation of a high‑performing commercial organisation. Provides leadership and direction to sales teams while shaping long‑term commercial priorities, strengthening customer partnerships, and supporting the successful adoption of clinical and service solutions.

• Lead, develop, and execute regional commercial strategies to achieve revenue growth, market share expansion, and business objectives.
• Provide leadership, coaching, and performance management to a high‑performing sales organisation, fostering a culture of accountability, collaboration, and continuous development.
• Drive strategic business planning, forecasting accuracy, and operational execution across the region.
• Build and maintain strong relationships with key healthcare stakeholders, clinical leaders, ICB and decision‑makers to support market development and customer engagement initiatives.
• Partner cross‑functionally with marketing, clinical, operations, finance, and executive leadership teams to align commercial priorities and accelerate business growth.
• Identify market opportunities, competitive threats, and emerging customer needs, developing initiatives and commercial programs to strengthen market position.
• Lead the implementation of commercial excellence initiatives, operational improvements, and transformational change programmes to enhance organisational effectiveness and customer impact.
• Support the successful launch, adoption, and growth of products, therapies, and service offerings within the region.
• Ensure effective execution of sales processes, performance metrics, and business reviews to drive operational discipline and strategic decision‑making.
• Develop talent pipelines and succession plans while supporting diversity, inclusion, and employee engagement initiatives.

• Operates as a strategic commercial leader within a complex, matrixed healthcare environment.
• Influences across functions and business units to align priorities, navigate competing objectives, and drive business outcomes.
• Contributes significantly to the development and execution of commercial strategy, organisational priorities, and market expansion plans.
• Leads through ambiguity and change, applying sound judgement, strategic thinking, and strong organisational influence.
• Drives a customer‑centric culture focused on innovation, clinical value, and long‑term partnership development.

• Commercial leadership experience within medtech, healthcare, medical devices, diagnostics, or a related industry.
• Proven track record of leading high‑performing sales teams and delivering sustainable business growth within complex healthcare environments.
• Strong strategic, analytical, and operational leadership capabilities with experience managing change and driving organisational performance.
• Demonstrated ability to influence senior stakeholders internally and externally across matrix organisations.
• Experience developing commercial strategies, market development initiatives, and customer engagement programmes.
• Strong communication, leadership, negotiation, and relationship‑building skills.

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Mini Med offers a competitive salary and a flexible benefits package designed to support you at every stage of your career and life.