CCO; Chief Commercial Officer

About Get Golfing CIO

Get Golfing CIO is a charity dedicated to improving lives through golf. We are a thriving and innovative organisation operating 13 sites, serving over 7,000 members and welcoming more than 160,000 visitors each year.

With a team of circa 500 people and annual revenues of approximately £25million, we reinvest all operating surpluses back into our venues, courses, the development of our people, and community-focused charitable initiatives local to each of our sites.

Our Head Office is based at Redlibbets Golf and Country Club in Kent.

We generate revenue through a diverse range of activities including memberships, golf days, green fees, retail, events, functions, and food & beverage. We believe that “our courses are for golfers, while our clubhouses are for everyone”, a principle that underpins our approach to accessibility, community engagement, and commercial growth.

Our values are Collaboration, Accountability, Respect and Enjoyment.

For more information, please visit: www.get golfing.org

Role Overview

Job Title:

Chief Commercial Officer

Reporting to:
Chief Executive Officer

Direct Reports:

• Head of Golf Sales
• Head of Venue Sales
• Group Retail Manager
• Brand & Marketing Manager
• Select General Managers

The Chief Commercial Officer is the Executive responsible for commercial growth, revenue generation and brand development across Get Golfing CIO. The role has executive responsibility for developing, optimising and growing both existing and new income streams that support the charity's long-term financial strength, customer experience and charitable impact.

Role Purpose

The Chief Commercial Officer will lead the commercial growth agenda of Get Golfing CIO, creating the conditions for sustainable revenue growth across existing operations whilst identifying, developing and integrating new commercial opportunities that strengthen both the organisation's financial sustainability and its charitable impact.

The role has responsibility for developing both existing and new income streams across the organisation, including golf sales, venue sales, retail, brand and marketing, commercial partnerships, digital channels and the commercial integration of newly acquired sites.

The CCO will identify, evaluate and develop new commercial opportunities that enhance customer experience, strengthen the Get Golfing brand and generate sustainable long-term income to support the charity's mission.

The CCO will also provide executive oversight of key commercial partners and agencies, ensuring external relationships deliver measurable value, innovation and performance aligned to Get Golfing's commercial strategy and long-term objectives.

As a member of the Executive Team, the CCO will contribute to the strategic direction and leadership of the organisation.

In addition to functional responsibilities, members of the Executive Team will be expected to provide executive leadership to a portfolio of Get Golfing venues, supporting GMs, driving organisational performance and ensuring consistent delivery of the Group's strategy.

Key Responsibilities

• Develop and deliver a rolling three to five-year Commercial Strategy aligned with Get Golfing's wider organisational strategy.
• Identify and develop new revenue opportunities across the organisation.
• Build long-term commercial capability that supports sustainable growth.
• Develop innovative customer propositions and revenue streams.
• Evaluate emerging market opportunities and changing customer behaviours.
• Lead commercial planning across the estate.
• Foster a culture of commercial excellence, innovation and customer focus.

• Lead the commercial performance of all golf-related revenue streams including:
• Membership…