Head of CRM

Head of CRM

Ruddington, Nottingham | Hybrid

Put the customer at the heart of growth.

At Vision Express and David Clulow, we're looking for a strategic CRM leader who can turn customer insight into commercial impact.

Leading a database of over 2 million active customers, you'll shape how we acquire, engage and retain customers, using data, technology and personalised experiences to drive loyalty, increase eye exam volumes and support business growth.

This is a high-profile role with the opportunity to influence senior leaders, champion the voice of the customer and lead the next chapter of our CRM strategy.

What You'll Do

• Define and deliver our CRM strategy across Vision Express and David Clulow.
• Drive customer acquisition, retention, loyalty and reactivation.
• Create data-led, personalised customer journeys that improve engagement and performance.
• Turn insight into action, identifying opportunities for growth and optimisation.
• Partner with senior leaders across Marketing, Retail, Ecommerce and Commercial functions.
• Lead, coach and develop a high-performing CRM team.
• Champion a customer-first culture across the business.

What Success Looks Like

• Increased customer loyalty and retention.
• R...