Head of Marketing

Impression Digital

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Head of Marketing to help us lead the charge.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

The Head of Marketing / Marketing Director is a pivotal position within the management team, responsible for developing and managing Impression’s marketing strategy. They report to and work closely with the Commercial Director to drive business growth.

This is a varied role and touches on various aspects of the agency, however, the primary focus will be to drive growth through the agency through a broad range of marketing activities. The Head of Marketing / Marketing Director is responsible for crafting activities and campaigns to reach and connect with Impression’s target prospects and drive high-value opportunities for the growth team.

This is a dynamic, strategic and demanding position and one that is vital to achieving the agency’s growth ambitions.

• The design and development of ‘Impression’s annual marketing strategy’, which drives the right volume of high-value leads for the new business team
• Collaborate with department heads to create and deliver nine bespoke product marketing plans to effectively promote each of our core service lines, holding each department accountable for delivering against their plan
• Own value marketing performance data and make strategic investment decisions to grow Impression profitably
• Create, own and report against Impression’s annual marketing budget, ensuring value is delivered through any investments made
• Ensure that Impression is positioned as a strategic agency partner through award wins, thought leadership content, events, white papers and webinars
• Work with the People Director to ensure Impression’s value proposition is known across the industry and supports new talent acquisition
• Evolve and maintain Impression's brand, visual identity, and key messaging, ensuring consistency and impact across all touchpoints
• Have solid commercial awareness and understanding of Impression’s business model and how you and your team add value to the company, and the part you play in driving retention, growth and profit
• Maintain extensive knowledge of the performance marketing landscape, key competitors and industry trends
• Plan, organise and deliver Impression’s events schedule to drive leads and position the agency as an expert in its field. This includes round tables, workshops, networking and private dining events
• Foster and manage relationships with key external stakeholders to lead the coordination of successful marketing events.
• Work in partnership with the Head of Growth to manage Impression’s outbound strategy and maintain an industry-leading pitch to conversion rate

• Ensure the marketing department is well-resourced and within a managed budget
• Ensure effective output from your direct team and the marketing output from the entire agency
• Ensure all OKRs set at management team level are met through the effective development and management of your team
• Nurture a culture of open, candid communication with all team members (both in your team and across the agency) feeling valued
• Be a true leader, demonstrating and sharing expertise across your team and the wider agency
• Ensure the…