Trent Rockets: Head of Marketing and Brand; Deadline

Position: Trent Rockets: Head of Marketing and Brand (Deadline – Jan 7)
›  › Trent Rockets:
Head of Marketing and Brand (Deadline – Jan
7)

Location:

Trent Bridge Cricket Ground, Nottingham, United Kingdom### Description Trent Rockets are ready to ignite The Hundred – a bold, high-energy cricket tournament redefining the game for a new generation. Based at Trent Bridge, our mission is to deliver extraordinary events, deepen our connection with local communities, and build a modern, globally-resonant sports brand.

Trent Rockets are operated by a newly-formed Team Co jointly owned by Nottinghamshire County Cricket Club, Cain, and Ares Management Credit Funds. Our new ownership model seeks to combine the expertise of an established county club and globally renowned private equity partners to win trophies, deliver the tournament’s best fan experience and build a brand for the world stage.

We are now looking for a dynamic, strategic and creatively driven individual to lead the evolution of the Trent Rockets brand and drive transformational growth across ticketing, fan engagement and digital performance.

With responsibility for shaping and delivering the Trent Rockets marketing, brand and fan strategy you will own the roadmap for building a powerful, distinctive brand presence and driving year-round engagement and revenue growth.

You will lead our marketing vision and oversee a hybrid internal–agency delivery model, inspiring a high-performance culture rooted in creativity, innovation, and fan-first thinking.
** ROLE PROFILE*
* ** Position:
** Head of Marketing and Brand   
*
* Location:

** Trent Bridge Cricket Ground, Nottingham   
*
* Hours:

** Full-time – some weekend and matchday working required   
** Contract Type:
** Permanent   
** Salary:** £Competitive   
** Department:
** Marketing and Communications   
** RESPONSIBILITIES*
* ** Digital, Social & Content Leadership*
* • Oversee Trent Rockets’ digital ecosystem, building engaging, platform-relevant content aligned to brand and commercial objectives  
• Work closely with colleagues, creators and agencies to tell compelling stories about our players, fans and community  
• Grow digital reach, engagement and conversions across all key platforms.  
• Optimise website performance and digital fan journeys
** Fan Engagement*
* • Embed a fan-first culture across the organisation, that builds lasting connections and ensures fans feel valued and informed  
• Drive year-round engagement with commercial partners, schools, community groups, grassroots cricket and local organisations
** Marketing Strategy & Brand Growth*
* • Lead all media buying and manage agency performance to deliver measurable ROI across multichannel campaigns to grow brand awareness, drive ticket sales, and strengthen Trent Rockets’ national and regional presence  
• Own and further develop the Trent Rockets brand guidelines, ensuring high-quality, consistent execution across every touchpoint  
• Develop a data-led CRM, segmentation and acquisition strategy, using insights to shape messaging, content and conversion
** Leadership & Key Stakeholder Management*
* • Inspire colleagues, agencies and hybrid teams to deliver high-quality work with ambition and efficiency  
• Establish and report on clear KPIs to the Trent Rockets Chief Executive and senior leadership team  
• Build strong relationships with internal stakeholders, local business leaders, civic organisations and the ECB  
• Serve as a confident spokesperson and ambassador for the Trent Rockets  
• Champion diversity, inclusion and sustainability across all fan and brand initiatives
** WHAT SUCCESS LOOKS LIKE
** Within your first 12–18 months, you will have:  
• Supported the delivery of sell-out matchdays with strong year-on-year attendance and revenue growth  
• Elevated Trent Rockets’ brand profile across the region and nationally  
• Supported the evolution of best-in-class fan experiences at Trent Bridge  
• Built long-lasting strategic commercial partnerships and deeper community connections  
• Grown digital channels, CRM database and meaningful engagement across all platforms  
• Led a high-performing, creative, insight-driven marketing operation
• Shape the future of one of the UK’s most exciting modern sports brands  
• Work in a…