Associate Director, Social & Influencer

Impression Digital

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Associate Director, Social & Influencer to help us lead the charge.

We’re growing fast and looking to build one of the most exciting Social & Influencer offerings in the industry. 2026 is set to be a landmark year for PR & Social at Impression, with fresh leadership, renewed ambition and major plans to elevate our social and influencer output. We’re looking for someone who’s excited to help build this next chapter, shaping an offering that challenges the norms and leads the industry into what’s next.

As Associate Director at Impression, you’ll play a pivotal role in shaping our social & influencer offering, working hand-in-hand with a highly ambitious, creatively driven PR team to build standout campaigns that earn attention and shift culture. You’ll elevate the work, energise the team and drive culturally sharp, commercially effective programmes for exciting brands.

This is a senior role for someone who wants to make a real mark. You’ll lead thinking on social-first strategy, oversee influencer programmes end-to-end, and help set the vision for how we show up as an agency in a market that’s moving at lightning speed. You’ll have the autonomy to innovate, the support to grow and the platform to build something genuinely special.

• Shape and lead social and influencer strategies across key clients, ensuring work is insight-driven, culturally relevant and results-focused. Enhancing campaigns for creativity, relevance and reach. Strategies are devised to achieve our clients’ goals and use a combination of proactive and reactive social tactics to realise these.

• Translate brand challenges into social-first creative solutions and influencer programmes that cut through.

• Spot opportunities to evolve our offering, bringing in new approaches, formats or partners.

• Act as senior lead for priority accounts: building trusted relationships, giving sharp counsel and ensuring exceptional delivery.

• Lead responses to briefs, from strategy to creative to influencer identification and activation.

• Confidently manage senior stakeholders, handling sensitive conversations with clarity and authority. Work collaboratively in a cross‑functional capacity with other teams across PR, Paid Social, Programmatic, Creative and Strategy to maximise brand amplification where budget and opportunity allow.

• Work closely with the PR & Social Director to develop and deploy service improvements across social and influencer to ensure it’s an industry‑leading offering and maximised for campaign success.

• Oversee creator selection, negotiation, contracting and measurement with a high standard of rigour.

• Champion excellence across paid and gifted influencer content, as well as organic social channel planning, posting and performance.

• Ensure all work ladders up to client KPIs and delivers demonstrable value and impact.

• Identify and drive opportunities to grow existing accounts in collaboration with our Client Success and Strategy teams and promote cross‑selling into social and influencer.

• Lead new business pitches, owning the social & influencer narrative, ensuring these are creative and commercially focused in order to convert opportunities.

• Iterate on our new business approach, ensuring pitching materials remain relevant and impactful to prospects.

• Help build the agency’s external profile through contributing to the marketing strategy to grow new business pipeline for social and influencer, specifically through regular public speaking (via conferences, webinars and workshops) and publishing of thought leadership content (video and written, via social and Impression's website).

• Champion ways of working and case studies completed by the team internally and externally, evangelising the service offering and Impression publicly.