Marketing Executive

Marketing Executive – Nottinghamshire County Cricket Club (Trent Bridge)

Location: Trent Bridge, Nottingham

Contract: Permanent, Full‑time (35 hours per week)

Salary: £25,000 per annum

We are looking for a creative and data‑driven Marketing Executive to join our Marketing & Communications team at Trent Bridge, one of the world’s most iconic cricket venues. In this role you will help deliver multi‑channel marketing campaigns that grow attendances, boost engagement and strengthen the Trent Bridge brand.

• Demonstrate proficiency in digital and traditional marketing to reach our target audience.
• Deliver data‑led marketing campaigns.
• Contribute to the continual development of the club’s marketing function.
• Protect and enhance the Trent Bridge brand and its values.
• Enhance the reputation of Trent Bridge as a world‑class venue.
• Work with all departments to enhance customer experience.

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Deliver multi‑channel campaigns that uphold the club’s reputation for impact and innovation across owned media, paid media and CRM.
• Co‑ordinate campaigns that drive sell‑out attendances for international fixtures and maximise revenues at men’s and women’s Vitality Blast fixtures.
• Contribute to longer‑term campaign strategies to drive upward momentum in membership and season ticket sales.
• Pro‑actively drive campaigns to maximise retail sales.
• Deliver marketing briefs for the business‑to‑business sales events, recreational cricket and charity arms of the business.
• Generate innovative, engaging concepts and ideas to drive sales awareness of both cricket and non‑cricket functions and events.
• Contribute to campaigning for Trent Rockets home fixtures in The Hundred.

• Create engaging, content‑rich email campaigns to influence customer behaviour, maximise sales and drive engagement.
• Ensure campaigns are targeted and segmented to optimise engagement and cross‑promote products and services.
• Analyse campaign performance for email, SMS, above‑the‑line and below‑the‑line marketing, benchmarking against competitors.
• Drive growth through acquisition, retention, database cleanliness and segmentation.
• Comply with the requirements of general data protection regulations (GDPR).

• Brief, generate and publish content for the club’s website and social media channels.
• Assist with quality control across the club’s owned media portfolio.
• Contribute to the social media content calendar to drive organic content.

• Maximise the performance of paid media across channels, analysing data, considering trends and seeking new ways to promote the club, its teams and events.
• Ensure the club’s website functions effectively from a Search Engine Optimisation perspective.

• Uphold the club’s brand guidelines and drive complete adherence across all output.
• Deliver campaigns to raise awareness of the club’s cricket and non‑cricket brands.
• Support the creation of assets for marketing and communications usage.

• Matchday production roles which could include digital event coverage, editorial match coverage, media support, troubleshooting and other appropriate duties.
• Support the delivery of non‑matchday events.

Department: Marketing & Communications

• A relevant undergraduate degree is essential.
• A recognised marketing qualification would be desirable.

• Good understanding of customer relationship management (CRM), email marketing and content generation techniques.
• Knowledge of emerging trends and technologies in marketing is essential.
• Advantageous to have an understanding of customer contact strategies, database growth techniques and knowledge of cricket.

• Experience working in a marketing role and delivering multi‑channel marketing campaigns.
• Experience in a sporting environment would be beneficial.
• Experience managing large databases (100,000 customer records) and using key metrics to drive revenue growth is desirable.
• Experience producing high‑quality communications.

• Excellent communication skills and the ability to engage with colleagues at all levels.
• Strong organisational skills with the ability to manage multiple projects at once.
• Ability to…