Senior Customer Development Manager TikTok

Senior Customer Development Manager (Tik Tok) – Colgate‑Palmolive (Job #171060. Woking, UK)

No Relocation Assistance offered.

Organization: EU Division Ecommerce

Reports to: Customer Development Director Value & eCommerce

A critical and exciting leadership role blending e‑commerce strategy and Customer Development execution, responsible for defining, developing, and executing the commercial growth strategy for Colgate‑Palmolive brands across the Social Commerce and Tik Tok ecosystem, including Tik Tok Shop, in‑feed shopping, and live commerce. The role acts as the primary commercial interface, leveraging e‑commerce best practices and managing the strategic partnership with Tik Tok and other social platforms, ensuring Colgate‑Palmolive capitalises on social commerce trends, drives measurable net sales and embeds our brands within one of the world's fastest‑growing retail channels, driving profitable volume growth and channel share.

• Partnership Leadership:
  Serve as the strategic commercial lead for the Tik Tok platform partnership across key strategic markets, negotiating joint business plans, securing optimal media placements, and developing trade strategies to drive category growth on the platform.
• P&L Accountability:
  Own the commercial forecast, budget, and targeted P&L delivery, ensuring Gross‑to‑Net efficiency, monitoring key performance metrics, Return on Ad Spend, and profitability across all Tik Tok‑driven transactions.
• Content‑to‑Commerce Integration:
  Lead the strategy for connecting organic and paid Tik Tok content directly to commercial outcomes, working closely with Marketing and Brand teams to build effective content monetisation models.
• Working closely with cross‑functional Brand / CX / IMC teams fully embed an optimised content approach into commercial‑driven strategies.

• Internal Alignment:
  Serve as the internal commercial expert on Tik Tok, ensuring Brand, Supply Chain and Legal teams align on platform requirements, policy updates and optimal inventory flow to minimise out‑of‑stocks.
• Live Commerce Strategy:
  Develop and manage the end‑to‑end strategy for live shopping events, coordinating logistics, host talent, inventory and promotional calendars to maximise viewership and conversion.
• Channel Optimisation:
  Working closely with Brand & IMC Managers to continuously analyse and optimise the product catalogue, storefront and user experience within the Tik Tok Shop interface, ensuring products are discoverable, correctly priced and flawlessly executed.
• Campaign Management:
  Lead the planning and execution of all Tik Tok‑specific commercial campaigns, sales events and new product launches within the platform.

• Performance Monitoring:
  Utilize Tik Tok's native analytics tools and internal data to generate deep commercial insights, identifying trends, forecasting demand shifts and optimising media spend allocation.
• Customer Journey Mapping:
  Analyse consumer behaviour within the social commerce environment (from discovery to purchase) to refine content strategy and increase conversion rates.

• Education:
  
  Bachelor’s degree in Business, Marketing, E‑commerce or a related field.
• Experience:
  
  Minimum 5 years of experience in Customer Development, Strategic Key Account Management or any other relevant experience.
• Platform Expertise:
  Hands‑on knowledge of social commerce ecosystems, live commerce mechanisms and optimisation strategies.
• Commercial Acumen:
  Management of the commercial P&L, driving Gross‑to‑Net efficiency, negotiating complex media/retail deals and achieving ambitious targets.
• Skills:
  
  Strong analytical capabilities, excellent negotiation skills, and the ability to effectively collaborate with cross‑functional teams (Digital Marketing, IMC, Supply Chain, Brand & Finance).

• Agility & Adaptability:
  Ability to thrive in a fast‑paced, constantly evolving media and retail environment.
• Creative Commercial Thinking:
  Capacity to connect creative content trends with measurable commercial outcomes.
• Negotiation & Influence:
  Proven…