Paid Social Strategist

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We’ve just been named the 4th fastest Founder-Led Startup in the UK — making us the #1 fastest-growing party games company in the country. And we’re just getting started…

We’re Lucky Egg
, the fast-growing creators shaking up the party games world with viral hits like Grab the Mic and Sorry What?!. With over 600M views on social
, our games are played by millions worldwide and spark joy, laughter, and connection.

At Lucky Egg, we move fast, think big, and relentlessly pursue bold ideas that reshape the way people play. Check out what we’re up to on Tik Tok: @luckyeggofficial

We’re looking for a hard-working, positive, and organised individual to join our London team as a Paid Social Strategist
. If you love fast-paced environments and performance-driven creativity, we want to hear from you.

• Plan, launch, and optimise campaigns across Meta (Facebook & Instagram), Tik Tok, and Tik Tok Shop
• Collaborate with creatives to ideate, brief, and iterate high-performing ad content
• Run structured testing across copy, hooks, angles, and landing pages
• Analyse campaign data, optimise ROAS, and drive continual experimentation
• Own and execute the full acquisition funnel (prospecting + retargeting)
• Crack paid social for a low AOV (£20–£25), low LTV consumer goods business, ensuring Meta campaigns are profitable on first purchase despite tight margins

You should be confident suggesting bold new ideas and taking ownership of both execution and performance. We want someone resourceful, proactive, and sharp on strategy and detail.

• Strong understanding of paid social fundamentals: creative testing, funnel strategy, budget pacing, and attribution
• Ability to make paid social campaigns profitable on the first purchase, taking into account tight profit margins, low average order value and minimal customer lifetime value
• Analytical mindset with the ability to turn data into actionable insight
• Experience with Tik Tok Ads and Tik Tok Shop Ads
• Experience working with e-commerce or consumer goods brands

We’re not just selling games, we’re making the world more fun. You’ll join a high-performing, creative team where your work makes a real impact. We move fast, test constantly, and love building things that people talk about.

• High-impact environment, small team, big growth
• Autonomy and ownership of your work
• Creative freedom to test ideas and scale winners
• Fast pace and high standards
• Bring your own flavour to our evolving culture

If you’re a sharp, creative, and analytical thinker who loves performance marketing and wants to help scale a bold, fun brand, we’d love to meet you.

• 25 days holiday per year, plus bank holidays
• Hybrid working, a balanced setup with 1 day per week WFH
• Central Soho office, ideally located near major transport links
• A free selection of our games each year, play is part of the job!
• Regular social events, from team lunches to our legendary summer sports day
• Access to local discounts, cafés, fitness, beauty, and more
• Pension scheme to support your future plans

To apply , please send your CV along with a short video introducing yourself and explaining why you'd be a great fit for the role to

Entry level

Full-time

Marketing and Sales

Retail